Fashion e-commerce player, Myntra has appointed ex-YouTube executive Harish Narayanan, as Head of Marketing for Myntra and Jabong. Narayanan will take over from Mithun Sundar, the current Head of Revenue & Marketing, who will continue to lead Revenue and will also be responsible for fashion strategy, the company said in a statement. Narayanan will report to Amar Nagaram, Head of Myntra Jabong
With over 12 years experience in marketing, Narayanan has a deep knowledge of consumer branding and digital marketing strategy. In his previous role, he delivered record-breaking growth for the video-sharing behemoth in the region, through industry-shaping narratives and scaled marketing for YouTube ads, with campaigns, case studies and industry thought leadership. In his new role at Myntra Jabong, he will lead the overall marketing function, with a strong focus on driving growth and consumer engagement. Previously associated with P&G and Google, Narayanan is an MBA from IIM-Lucknow and a BE in Computer Engineering from the University of Mumbai.