Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Harmonizing retail the new way to balance offline-online sales

Harmonizing retail the new way to balanceOver the last few years, India’s retail industry has revolutionised at a breakneck pace with digital disruptions redefining the sector with its cutting edge technologies. Gone are the days when the local kirana stores or the roadside clothes shops were considered the ultimate shopping destination. The rise of online shopping portals over the past decade has altered the retail sector to such an extent that major ecommerce giants are fighting tooth and nail with brick and mortar stores for their share of profit.

Competition between both online and offline stores is warming up with growth in both running parallel to each other. While offline retail market is expected to cross the $1 trillion mark by 2020, the Indian e-commerce market is expected to generate over $100 billion by then. This tremendous growth in e-commerce has made it necessary for traditional offline stores to adopt new shopping practices.

Internet, smartphones, growing middle class spurs growth

Increased internet penetrationalongwith an ever-proliferating usage of smartphones andsmooth digital paymentHarmonizing retail the new way to balance offline online sales solutions have changed the concept of shopping in India with digital channels enabling consumers to research, survey products, discern, analyse reviews and then buy goods online.

Other factors that are contributing to the increase of digital shoppers in India include growing young population and burgeoning middle class who prefer the comfort of easy shopping these channels provide.

Though online shopping offers many benefits, there are some downsides as well. One of its major limitations includes the costs borne by branding and marketing departments which are ultimately passed on to customers.

Retailers harmonise online and offline stores

To deal with the situation, retailers are adopting a ‘Harmonized Retail’ approach that includes amalgamating their online and physical stores. Many retailers are adopting this approach. Significant example includes the acquisition of Whole Foods by Amazon two years ago.

Over these last two years, Whole Foods has metamorphosisedfrom corporate to the individual store level. Besides, online branding on Amazon Prime, the company has also expanded its online operations. As customers today seekunique shopping experience, retailers need to elevate the entire retail business to fulfill their dynamic needs and preferences rather than segregating physical stores from the online platforms.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Trends that shaped the global fashion industry in 2019

Trends that shaped the global fashion industry in 2019

The fashion industry once again took centrestage in 2019 as several new trends and disruptive startups moulding and shaping the market made up the year. Like their global counterparts, Indian... Read more

Bespoke shirt brand 16 Stitches thrives ahead in India and abroad

Bespoke shirt brand 16 Stitches thrives ahead in India and abroad

Though the market for made to measure clothing is still at a nascent stage, the concept is fast catching in India. “There is an increased consciousness amongst people about what... Read more

Duke Fashions felicitated with MSME Award

Duke Fashions felicitated with MSME Award

Duke Fashions (India), a lifestyle brand with an affluent track record in manufacturing quality readymade garments with contemporary styling, has been honored with ‘Punjab State MSME Award’ for its Outstanding... Read more

“We need to build a better infrastructure and bigger clusters to compete with ot…

“We need to build a better infrastructure and bigger clusters to compete with other countries.”

India’s share in global textile exports has declined while that of other countries like Bangladesh and Vietnam is increasing. HK Magu, Chairman, AEPC expounds on the reasons for this decline... Read more

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Kids’ wear brand Nauti Nati plans to foray into the kids’ ethnic wear segment. The brand caters to boys in the age group one to five years and girls six... Read more

Global brands making a mark in India

Global brands making a mark in India

The fashion retail and luxury space in India is booming faster than ever. A plethora of internationally reputed brands are available through both brick and mortar stores and websites. ... Read more

Cottonking continues innovating with shirts, plans retail expansion

Cottonking continues innovating with shirts, plans retail expansion

Popular shirts brand Cottonking has introduced a variety of shirts in its current range. “These include shirts with a carbon peach finish, stain-resistant shirts and a new range known as... Read more

Deal Jeans enhances its denim collection with a new kid’s range

Deal Jeans enhances its denim collection with a new kid’s range

“The act of wearing clothes has become a form of art, one that we call fashion,” says Sameer Patel, Chairman, Deal Jeans which has launched a new denim collection for... Read more

Skechers India plans 500 stores across India

Skechers India plans 500 stores across India

Skechers India plans to set up 500 stores across India in the next few years. These stores will be set up in Tier II and III cities. The brand also... Read more

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

The latest A/W ’19 collection by Toonz Retail resembles the enthusiasm of a small child. Colorful, vibrant and energetic, the collection offers a comfortable party ensemble. “The collection though heavy... Read more

MOST POPULAR NEWS
Go to top