Children’s wear brand Hopscotch is set to open second store in India in Bengaluru. The brand recently crossed the Rs 500 crore valuation mark in India, a major milestone. It is expanding rapidly and is now available in 1,300 cities launching 500 styles daily. Founded by Rahul Anand in 2012, Hopscotch has rapidly expanded following investment by Anand’s previous employer, Diapers. The brand has now reached a total of 500 new styles being rolled out per day and around 120,000 a year, a staggering amount, especially for a children’s wear brand.
The brand has design teams in India, China, Thailand, and the US who track fashion weeks and international trends to log real time children’s wear trends. Average customer visits a Hopscotch store 52 times a year.