Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

HRX eyes Rs 500-crore turnover in three years

HRX eyes Rs 500 crore turnover in three years

 

Hrithik Roshan-backed fashion brand HRX is eyeing Rs 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year. About seven will be launched by the end of this year. The company, which is co-owned by Hrithik Roshan and Exceed Entertainment, is looking to foray into personal care, sunglasses and backpack categories. 

HRX eyes Rs 500 crore turnover in three

 

HRX has an exclusive association with Myntra and clocked in a revenue of about Rs 100 crore last year. The company which sells its products online is chalking out its calendar to expand in the offline space through multi brand outlets (MBOs) and exclusive brand outlets (EBOs).

The process of identifying the right retail partners for MBOs and availability of the right locations for EBOs has begun. The company recently launched HRX workout and MI HRX fitness band marking its entry into the physical fitness space and is exploring to enter into various new categories to augment its brand. Last year it had signed a Rs 100-crore deal with health and wellness startup cure.fit, which included the actor's stake in the company and HRX's specialised workout plan introduced across Cult fitness centres operated by cure.fit.

Managing Director and HRX co-founder Asfar Zaidi says the brand received an encouraging response for its Cult programmes and is looking to expand pan-India by setting up more than 500 Cult centers across 15 key markets.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Being Human plans to open 40-50 stores in 2-3 years

Being Human plans to open 40-50 stores in 2-3 years

  Burma’s garment and footwear exports clocked in $3 billion in 2017, a growth of 25 per cent over last year. Factories have expanded from Yangon’s Hlaing Tharyar industrial zone to... Read more

India’s organised retail sector getting a strong push

India’s organised retail sector getting a strong push

  India’s retail sector is ready for big times. A couple of factors have worked together to organised retail these include: improved business models, changing demographics, and rising per capita income.... Read more

Future Retail continues to grow with its strong retail agenda

Future Retail continues to grow with its strong retail agenda

  Clocking in a CAGR of 21 per cent for the last four years, Future Lifestyle has been gaining strength over the years. The company has redefined its two retail businesses:... Read more

IZOD creates a niche in menswear with dressy-casual clothing

IZOD creates a niche in menswear with dressy-casual clothing

  Mid-range clothing company IZOD is best known for its dressy-casual clothing, sportswear for men and its range of footwear and accessories. The brand is a part of PVH Corp’s ‘Heritage... Read more

A cautious outlook for denim industry in India: Ind-Ra study

A cautious outlook for denim industry in India: Ind-Ra study

  India is among the leading denim fabric manufacturing countries in the world, with a capacity of making about 1,500 million mts. per annum. As per a recent India Ratings and... Read more

Social media frenzy keeping global runway designers on their toes

Social media frenzy keeping global runway designers on their toes

  For Fall ’18 collection, the fashion industry witnessed creations which were specifically designed to engage photo-sharing platforms and enhance visibility. Reaspm: an Instagram-worthy look means good business. The US beauty... Read more

Selfies increases sales of logo-based apparel

Selfies increases sales of logo-based apparel

  Due to the craze for selfies, teenagers in India are powering the growth of clothing and footwear that have big retro logos. Brand like Adidas and Puma, Asics and Fila... Read more

Raymond all for aggressive expansion through new avenues

Raymond all for aggressive expansion through new avenues

  Raymond, a major player in men’s suiting fabric market, expects its ready-made garment segment to match up to its fabric business in another five years, if not earlier. As Gautam... Read more

Harley Davidson to open 13 apparel stores in India

Harley Davidson to open 13 apparel stores in India

  American cult bike-maker Harley-Davidson is preparing to accelerate its India engagement by opening brand stores across top metros, while working on boosting exports to the US and countries across Europe.... Read more

Shoppers Stop banking on Amazon tie-up after shutting several stores

Shoppers Stop banking on Amazon tie-up after shutting several stores

  Aiming to boost its profitability, Shoppers Stop has shut at least five loss-making stores (across formats) in FY18, while re-sizing a few. The company has also been selling off loss-making... Read more

MOST POPULAR NEWS
Go to top