Intimate Fashion Week (IIFW), recently added he "IIFW NXT - The Intimate Fashion Tour” to its portfolio. IIFW NXT was incepted with the intent of creating awareness on plus size, queer fashion, and personal hygiene. The aim is jeered towards busting the taboo around intimate fashion and personal hygiene.
IIFW also introduced the famous French lingerie and beachwear brand, ‘Aubade’ which joins hands with IIFW & its business subsidiary Candy Shop (India), to enter & expand their footprints in the country, by launching 25 international lingerie brands to India. TThe Autumn-Winter 2019/20 Aubade celebrates strong women. Confident and determined, the Aubade women are blending independence with femininity in reminiscence of strong historical personalities, such as Sarah Bernhardt, Mata Hari and Isadora Duncan.
Jaipur-based designer duo Chhail & Malyaj who presented their beach wear line ‘Abhisar’ during the show focused on showcasing Indian cultural elements to the fullest. The crafts involved in this collection include hand-knitting, knotting, embroidery, appliqué work and more. The palette involves the use of vibrant yellows and peaches, coupled with cool shades of mauve, Indigo and sea green.
They’ve incorporated the use of textiles such as cotton-silk, kota-doria and silk. The use of dying techniques such as solid dyes, tie-n-dye, folding and clamping are emphasised upon. IIFW NXT also introduced the talented next-gen designer, Simran Dhond, from NIFT Bengluru.