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IIFW Season 2.0 redefines intimate fashion in India

IIFW 2018

 

Amid much glitz and glamour, second edition of India Intimate Fashion Week opened on April 22, at Hotel The Leela, Mumbai. The week-long fashion extravaganza witnessed some of the finest collections from renowned Indian and international designers. The event was graced by Xose Feijoo, international sales and business development specialist, Selmark (One of the Spain's Largest Lingerie Brand); Padma Karani, market analyst, the Spanish Economic and Commercial Office (Spanish Consulate Office); and Marta Alonso, trade advisor, the Spanish Economic and Commercial Office (Spanish Consulate Office).

“India Intimate Fashion Week had a fantastic season 1 and we were more than excited to present season 2. IIFW brought international fashion designers on Indian platform, which is going to stand as a leap in Indian intimate fashion industry. We were also glad to host Spanish esteem officials. IIFW is building bridge to overcome gap of intimate fashion in Indian fashion industry. We aim to build a powerful platform for the intimate apparel industry in India, which is still in its nascent phase considering other countries,” said Niraj Jawanjal, founder & ideator, IIFW.

“We are overwhelmed to see the response for IIFW Season 2. This season was dedicated to prove that intimate fashion defines comfort and confidence. We also focussed on awareness campaign to Boo the Taboo of intimate fashion. We are expecting to explore more possibilities in this area in the coming season with intimate apparel being one of the largest market yet still unexplored in India,” said Amit Pandey, media head and associate partner, IIFW.

Fashion extravaganzaIIFW Season 2.0 redefines intimate fashion in India

IIFW season 2.0 kickstarted with a sparkling show by Hong Kong based international designer Mona Shroff who displayed her high-end jewelry collection ‘Rio Carnival’ along with clothing line of internationally acclaimed fashion designer Rajiv Mehta. The show also got an artistic flavour with a live painting by international artist Nityam Singharoy.

The glamorous fashionable affair was followed by a panel discussion ‘The Intimate Debate’. The discussion was around the importance of lingerie and intimate wear, future intimate fashion in India and the taboo, India, is fighting with. The night witnessed an enthralling performance by ace Bollywood playback singer Rahul Pandey. Later, ‘La Intimo’, a brand that specialises in intimate clothing an elegant collection of undergarments, which included both men and women’s wear, showcased finest intimate apparels.

“Millennials are confident about their respective body images and are not willing to compromise on the product quality or style. They are confident and willing to experiment with their styles and intimate choices and that’s what makes the concept of IIFW all the more exciting,” said Yogesh Mittal, MD, La Intimo. Gen-Next designers from INIFD Bandra, Mumbai showcased the collection ‘Mystical Egypt’ inspired by the grandeur and mysteries of the base colours such as royal blue and black with a striking use of gold.

One of the major highlights of the show was the launch of plus-size lingerie label ‘Melons India’ for which the star attraction was Dr Mona Varonica Campbell, India’s only super plus-size transgender model, who sizzled the ramp as a showstopper for the label. Designer Rashmi Solanki presented her exclusive collection ‘Rudra’, a belief, a design label for innovative and promoting fashion sustainability using age old Indian techniques of fabric making and handicrafts. To make the show even grandeur for the designer, Commando 2 fame Bollywood actor Thakur Anoop Singh walked the ramp as her showstopper.

India Intimate Fashion Week season 2 witnessed a splendid grand finale with Jef Albea, an international fashion designer from Philippines presenting the best line of bridal lingerie collection for the first time in India. “An intimate wear shall transport the meticulous eye into a world so vast, rich and sexy. It’s a great pleasure for me to showcase my collections for the first time in India through an innovative platform like IIFW,” said Jef Albea.

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