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Ikea India launches climate campaign

Ikea India has undertaken a campaign which aims at inspiring and enabling people to reduce their carbon footprint by using more climate-friendly products. The actions range from water saving, energy saving, reducing waste and food waste to generating energy in a sustainable way. As a part of the campaign, Ikea has selected a range of solutions that reduce individual carbon footprints when used, come from the global standard range, and are affordable and accessible to customers. The Ikea Better Living app gives co-workers and customers a chance to try sustainable living in a playful way. The app contains references to Ikea sustainability products, services and commitments.

Ikea is a Swedish home furnishing retailer. There are currently 403 Ikea stores in 49 countries. It currently has more than 50 suppliers with 45,000 direct employees and 4,00,000 people in the extended supply chain. The company is committed to becoming climate positive by 2030. Ikea has been sourcing from India for over 30 years for its global stores. The Ikea group was the first major single brand retailer to get FDI approval in India and plans to open several stores and multiple touch points across the main cities in India. The first Ikea store in India opened in Hyderabad, followed by the Navi Mumbai store.

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Campus Sutra targets growth through product, retail expansion

Campus Sutra targets growth through product, retail expansion

“We keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV... Read more

Asics expanding product range and retail network

Asics expanding product range and retail network

Rajat Khurana, Managing Director-Operations, Asics feels, yoga pants and gym clothes have taken over the mainstream apparel sector and are even threatening to dethrone denim as the go-to basic. The... Read more

Smag introduces athleisure series, expects 40 per cent market growth

Smag introduces athleisure series, expects 40 per cent market growth

Celebrating 10th year of its establishment, Smag Retails is introducing an athleisure series in sweat shirts and knitted coats in blazer categories. “Sweat shirts and jackets are in demand,” notes... Read more

H&M India sales cross Rs 1,100 crores

H&M India sales cross Rs 1,100 crores

H&M has crossed Rs 1,100 crores in sales in India during the year ended November 2018. The Swedish fashion retailer entered India in October 2015. The company has been lucky... Read more

Numero Uno looking to create meaningful classic products

Numero Uno looking to create meaningful classic products

In its S/S ’19 collection, Numero Uno focuses on macro trends. For example, Feeling Natural, is a theme inspired by nature, with its slubby, injected textures and home -spun structures in... Read more

Myntra chalks out new strategies to drive growth

Myntra chalks out new strategies to drive growth

A lot is taking place at Myntra. Firstly, the e-commerce company plans to move out of its current Bengaluru office in the next few months. Its parent company Flipkart Group... Read more

I Wear Me nurturing organic concept through retail and product expansion

I Wear Me nurturing organic concept through retail and product expansion

“India is still warming up to the idea of organic,” says Hina Palkar, Director, I Wear Me, a premier T-shirt brand that offers 100 per cent organic cotton tees. “Although... Read more

A promising season ahead for Oner with new collections

A promising season ahead for Oner with new collections

As per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20,... Read more

Pepe Jeans’ new collection to make customers cozy and stylish

Pepe Jeans’ new collection to make customers cozy and stylish

The upcoming autumn/winter 2019 collection of Pepe Jeans India focuses on making customers feel cozy. The collection through its cappuccino, forest green, ochre, pops of orange, blue and grey tones... Read more

New innovations to fuel Duke’s market growth

New innovations to fuel Duke’s market growth

Drawing inspiration from European Fashion, Duke Fashions India recently introduced light weight sweaters, quilted interlocks and fancy jacquards. The brand, which emphasises equally on fashion and functionally, targets 30 per... Read more

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