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IMG Reliance and CMAI launch sustainable sourcing project Su.Re

IMG Reliance and the Clothing Manufacturers Association Of India have together launched a project to develop a sustainable sourcing policy for consistent prioritising and utilising certified raw materials that have a positive impact on the environment.

The initiative called Su.Re is the first and the largest such initiative by the Indian fashion industry. Brands like Spykar, Westside, Trends, Shoppers Stop, fbb, House of Anita Dogre and Lifestyle and Max have joined the movement.

A vast majority of Indians think sustainable manufacturing processes are important when buying fashion products. Many are likely to purchase more sustainable products if brands highlight the benefits and impact of buying sustainable fashion products in their communication and if they give reward points for buying sustainable fashion products. More than a fifth would do so if sustainable fashion becomes a new trend after being endorsed by celebrities or influencers. Although millennials vouch for sustainable fashion and social change, the eco-friendly factor of a fashion product are often dominated by factors such as price and value. Even though the generation favors sustainable apparel and accessories, the industry is not providing them with sufficient choices that also meet their most important criteria for making a purchase.

 

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Popular women’s lingerie maker Groversons launches first international range

Popular women’s lingerie maker Groversons launches first international range

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109 F to expand retail footprint

109 F to expand retail footprint

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Aditya Birla Fashion and Retail plans to open 500 outlets

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LFW Summer Resort 2020: Celebrates fashion with sustainability

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Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

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After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

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Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

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