Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

India becomes fashionable as small towns adopt new style trends

India becomes fashionable as small towns adopt new style trendsGrowing fashion consciousness in small towns of India is driving many entrepreneurs and big brands to these towns. J P Shukla, Co-founder and Chief Executive Officer of 1-India Family Mart, has worked for several large retailers including a hypermarket and Future Group’s Fashion Big Bazaar. He set up 1-India Family Mart in 2013. The retail chain now operates around 90 stores and has a turnover of Rs 420 crore. Riding on demand in smaller towns of India, Shukla plans to open around 40-60 stores this year in Purnia (Bihar), Mahoba (Uttar Pradesh) and Shivsagar (Assam), among others. He started out with Ghazipur and Fatehpur in UP and now has stores in remote Assam towns such as Udalguri, Nagaon and Tinsukia.

Small towns lure big retailers

Aditya Birla Fashion and Retail (ABFRL), is also addressingIndia becomes fashionable as small towns adopt new style small town shoppers through its value fashion chain Style Up, launched last year. The retail chain, which operates 16 stores across Deoria and Robertsganj in UP, Bhabua, Begusarai, Lakhisarai and Gopalganj in Bihar, hopes to expand by 10-12 stores this year. With this retail chain, Aditya Fashion joins the ranks of value fashion retailers–both regional and national–like V-Mart and Vishal Mega Mart, among others, to cater to small cities.

These value chains are catering to the needs of the thrifty small-town consumers who seek latest fashion at lower price points. They offerfast fashion at commodity pricing. Their fast fashion model is designed to address this aspiration while keeping prices in check.

Growing internet penetration and subsequent exposure to digital media such as YouTube and Instagram, as well as social media influencers, have led to growing fashion awareness amongst consumer in small towns. These consumers also travel a lot, which leads to bigger exposure. Much like their big city counterparts, consumers in small town yearn to look good and be upto date with fashion.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Park Avenue Woman satisfies style and design needs through its new collection

Park Avenue Woman satisfies style and design needs through its new collection

According to Sharad Walia, Brand Director, Park Avenue, “Women today emphasise more on the style and design of their clothes. They prefer readymade garments over tailored garments.” Based on these... Read more

Desi Belle introduces new designs and colors

Desi Belle introduces new designs and colors

Ethnic wear brand Desi Belle introduced fresh designs and colors in its Spring /Summer ’20 collection. “The new collection offers fusion and luxury wear for the middle and upper classes,”... Read more

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

The Autumn/Winter collection of Toonz Retail is all about celebrations and parties. “Colorful, vibrant and energetic, this collection focuses on a creating a comfortable party ensemble,” affirms Shard Venkta, Managing... Read more

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

The A/W ’19 kids’ wear from Pepe Jeans London celebrates the iconic heritage of the brand through its archive logos and motifs. “The collection offers a colourful mix of knits... Read more

Babla Designer’s exclusive range fuses traditional and modern designs

Babla Designer’s exclusive range fuses traditional and modern designs

Gen-X and Gen-Y women are perpetually concerned about their looks. Be it office or homes, they want to look good 24X7. Their growing income and emerging lifestyles is propelling Indian... Read more

Status Quo launches new store and collection

Status Quo launches new store and collection

With a vision to create a new casual wear range for youngsters, menswear brand Status Quo plans to open 18 stores across Delhi, NCR and Punjab region by 2020-21. The brand... Read more

Indian streetwear finally comes out of shadows

Indian streetwear finally comes out of shadows

Indian fashion is slowly warming up to streetwear as was evident from a recent fashion show. At this show, four streetwear lablels including Six5Six Street, Biskit, Gundi Street and Mumbai-based... Read more

Luxury goods makers positive about business despite a slowdown

Luxury goods makers positive about business despite a slowdown

As is evident from a luxury shopping festival currently underway at the DLF Emporio Mall in New Delhi, the luxury goods sector is facing a definite chill this festive season.... Read more

Zola attracts the youth with stylish, right priced fusion wear

Zola attracts the youth with stylish, right priced fusion wear

India’s fusion wear industry is on a growth curve and causing ripples in the women’s wear segment. Zola, a well-renowned brand for young women, is standing firm in the potential... Read more

W launches new festive collection

W launches new festive collection

Women’s brand W by TCNS Clothing has launched its festive collection ’19 called ‘Pop Sets’. Made from unique fabric combinations like chanderies, denims and the eco-friendly Livaeco fabrics, the collection... Read more

MOST POPULAR NEWS
Go to top