According to a recent report by e-commerce SaaS platform Unicommerce, Indian e-commerce is growing at a steady pace and is projected to hold an 8 per cent share in the overall retail category by 2025.
As per the report, e-commerce order volumes increased by 31 per cent in the July-September quarter as compared to the same period last year, but the average order value declined by 5 per cent. This is also driven by the fact that in order to lure customers, e-commerce platforms have been doling out discounts and deals on products. They are launching sale events like Amazon’s Prime Day, Myntra’s End of Reason Sale, Flipkart’s Independence Day sale.
During the July-September quarter, orders from Tier II and III cities have almost doubled. This growth is driven by consumers living in Tier II and Tier III cities. The increasing focus on regional markets and the rising adoption of smartphones is driving growth from Tier II and beyond cities, said the report.