Rhitman Majumdar, Founder & CEO, Picrr, believes that the Indian logistic market is witnessing a shift away from a large marketplace model to smaller category specific marketplaces or to specialized D2C brands. The e-commerce ecosystem is splitting from a convoluted single stop shop to a distributed specialized ecosystem where the competition is high and product differentiation matters more than mass sale. This shift has been fueled further by the the availability of on-click e-commerce platforms and efficient auxiliary service providers like logistics, marketing, analytics etc.
Majumdar believes COVID-19 has given a push to the e-commerce industry with the total volume of e-commerce orders shooting up drastically. While some of this growth might subside as normalization starts, there are some permanent changes that have taken place. Some categories like Ayurveda and pharma have seen almost threefold increase in order volumes, which are likely to bring permanent changes in the industry. Customer behaviour of first time/irregular buyers have been affected and this might create a new set of customers for e-commerce. Aiming to be a leader in the logistic industry in the next two years, Picrr plans to expand internationally and besides expanding into the Indian warehousing and B2B logistics space