Indian fashion is slowly warming up to streetwear as was evident from a recent fashion show. At this show, four streetwear lablels including Six5Six Street, Biskit, Gundi Street and Mumbai-based designer Ajay Ajalal’s label showcased their unique collection which received a thunderous applause from the audience.
Designer Harsha Biswajit, who co-owns the unisex label Biskit, based his collection on the 1990s surf and skate culture of California. It also accommodates elements of Japanese street fashion, hip-hop, punk and sportswear. The fluidity of this style allows the designers like Shruti and Harsha Biswajit to include the influences from their diasporic identity into their distinct BISKIT-style of clothing. Their first collection also uses elements from India’s space history to build a visual narrative spanning across a series of classic silhouettes and multi-functional bags.
Streetwear becomes a new mode of communication
Delhi-based designers Avni and Ambar Aneja, who co-own the Six5Six Sport and Six5Six Street labels use textual references and millennial slang to highlights things that they consider relevant. The collections include sheer-sleeved bomber jackets, neon green shrugs, and multi-utility and paperbag pants.
Viewing streetwear as a facilitator of conversation and exchange of ideas, designer Ajay Ajalal’s label Jaywalking made model pose in front of mundane settings and objects which make his clothes look ordinary.
Connecting with their consumers
One reason for the growing popularity of streetwear brands is they resonate not just with consumers aesthetic sensibilities but also with their political ideologies, philosophical tendencies and even their hobbies and interests. While Biskit tries to constantly stretch its creative boundaries through creative collaborations, experimentation, and forward thinking, Aneja siblings’ brand offers conversational, colourful, wearable, aspirational yet affordable clothing for consumers who relate to the brand’s ideologies.
Street wear designers aim for the skies
In future, Biskit plans to expand the idea of streetwear in India. Meanwhile, the Anejas plan to take Six5Six Street to the international market. The designers will showcase their collections at Sole DXB in Dubai later this year to represent one slice of the country’s streetwear identity.
With consumers ditching imported labels for these homegrown brands, the Indian streetwear market is ready to explode