Luxury fashion focused e-commerce site Tata Cliq Luxury’s Indian design section IndiLuxe has collaborated with a group of fashion designers to create a line of aprons for the ‘Apron Project 2020’.
The business teamed up with 10 designers to create a collection of aprons with 10 pieces available of each design. The participating designers comprise Payal Singhal, Doodlage, Urvashi Kaur, Jodi Life, Ka-Sha, Nappa Dori, Padmaja, Khanijo, Anavila, and AntarAgni. Payal Singhal’s apron for the collaboration features, “a vintage-inspired silhouette and ruffled detailing,” the designer announced on her eponymous brand’s Facebook page.
The business’ entry into the food market reflects changing consumer tastes in the ‘new normal’ post-lockdown. Groceries proved a highly popular product category during lockdown and, as there is less need for occasion wear due to cancelled social engagements, IndiLuxe believes luxury food will garner more demand from shoppers remaining home.