Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Indya’s new festive collection encourages women to step out in style

Indyas new festive collection encourages women to step out in styleA stunning amalgamation of the brand’s grandeur and designer Nikhil Thampi’s sexy and new-design aesthetic make up Indya’s new festive collection. Nikhil Thampi X Indya is adorned with artistic motifs, pearl embellishments and fluid silhouettes. “The collection is about being effortlessly stylish and stepping out with confidence,” says Tanvi Malik, Co-Founder of the brand.

Fuss-free and stylish festive wear

The collection offers 45 styles across categories like skirts, tops, Indyas new festive collection encourages women to step outstrappy tunics, anarkalis and dupattas. “Its full-bodied skirts matched with flowing short tops, palazzo pants paired with draped dupattas, voluminous tunics, and maximal sleeves offer a fluid and versatile design language,” adds Malik.

The colour palette ranges from ivory and vintage rose to mustards and a deeper midnight blue. But what differentiates it from other collection is its inclusivity. The collection offers something for every fashion-forward woman irrespective of her age, body-type or skin tone. “Its beauty lies in its classic and practical luxury which perfect for all contemporary Indian women who wish to opt for a fuss-free and chic occasion wear,” she explains.

Accessible designs for all modern women

For this collection, the brand collaborated with Designer Nikhil Thampi who aimed to make his designs accessible to all modern women across India. “This collaboration challenged me to step out of my comfort zone and do something commercial but with a modern twist,” he says.

Speaking about collaboration Malik says, “Thampi conforms to our value of offering fuss free yet stylish clothes. Our collaborative range is sexy and includes everything you would want your festive wardrobe to comprise.” The price too makes it accessible and a step forward in democratising designer fashion for the Indian woman.” It’s being retailed at all Indya’s stores and the brand’s website.

Blending Indian sensibilities with western styles

Indya-the ethno-fusion brand from High Street Essentials (HSE) was launched in 2016. The brand toes a fine line between the ethnic and western schools of dressing. Selling from 55 retail touch points across the country, it recently forayed into 20 exclusive brand outlets across India.

Besides Indya, HSE also owns FabAlley - a rapid fashion western wear brand offering trendy apparels and accessories; and Curve - a western wear brand for plus-sized women. “All these brands have an inimitable signature style and are attuned to the women of today,” Malik sums up.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Park Avenue Woman satisfies style and design needs through its new collection

Park Avenue Woman satisfies style and design needs through its new collection

According to Sharad Walia, Brand Director, Park Avenue, “Women today emphasise more on the style and design of their clothes. They prefer readymade garments over tailored garments.” Based on these... Read more

Desi Belle introduces new designs and colors

Desi Belle introduces new designs and colors

Ethnic wear brand Desi Belle introduced fresh designs and colors in its Spring /Summer ’20 collection. “The new collection offers fusion and luxury wear for the middle and upper classes,”... Read more

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

The Autumn/Winter collection of Toonz Retail is all about celebrations and parties. “Colorful, vibrant and energetic, this collection focuses on a creating a comfortable party ensemble,” affirms Shard Venkta, Managing... Read more

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

The A/W ’19 kids’ wear from Pepe Jeans London celebrates the iconic heritage of the brand through its archive logos and motifs. “The collection offers a colourful mix of knits... Read more

Babla Designer’s exclusive range fuses traditional and modern designs

Babla Designer’s exclusive range fuses traditional and modern designs

Gen-X and Gen-Y women are perpetually concerned about their looks. Be it office or homes, they want to look good 24X7. Their growing income and emerging lifestyles is propelling Indian... Read more

Status Quo launches new store and collection

Status Quo launches new store and collection

With a vision to create a new casual wear range for youngsters, menswear brand Status Quo plans to open 18 stores across Delhi, NCR and Punjab region by 2020-21. The brand... Read more

Indian streetwear finally comes out of shadows

Indian streetwear finally comes out of shadows

Indian fashion is slowly warming up to streetwear as was evident from a recent fashion show. At this show, four streetwear lablels including Six5Six Street, Biskit, Gundi Street and Mumbai-based... Read more

Luxury goods makers positive about business despite a slowdown

Luxury goods makers positive about business despite a slowdown

As is evident from a luxury shopping festival currently underway at the DLF Emporio Mall in New Delhi, the luxury goods sector is facing a definite chill this festive season.... Read more

Zola attracts the youth with stylish, right priced fusion wear

Zola attracts the youth with stylish, right priced fusion wear

India’s fusion wear industry is on a growth curve and causing ripples in the women’s wear segment. Zola, a well-renowned brand for young women, is standing firm in the potential... Read more

W launches new festive collection

W launches new festive collection

Women’s brand W by TCNS Clothing has launched its festive collection ’19 called ‘Pop Sets’. Made from unique fabric combinations like chanderies, denims and the eco-friendly Livaeco fabrics, the collection... Read more

MOST POPULAR NEWS
Go to top