A stunning amalgamation of the brand’s grandeur and designer Nikhil Thampi’s sexy and new-design aesthetic make up Indya’s new festive collection. Nikhil Thampi X Indya is adorned with artistic motifs, pearl embellishments and fluid silhouettes. “The collection is about being effortlessly stylish and stepping out with confidence,” says Tanvi Malik, Co-Founder of the brand.
Fuss-free and stylish festive wear
The collection offers 45 styles across categories like skirts, tops, strappy tunics, anarkalis and dupattas. “Its full-bodied skirts matched with flowing short tops, palazzo pants paired with draped dupattas, voluminous tunics, and maximal sleeves offer a fluid and versatile design language,” adds Malik.
The colour palette ranges from ivory and vintage rose to mustards and a deeper midnight blue. But what differentiates it from other collection is its inclusivity. The collection offers something for every fashion-forward woman irrespective of her age, body-type or skin tone. “Its beauty lies in its classic and practical luxury which perfect for all contemporary Indian women who wish to opt for a fuss-free and chic occasion wear,” she explains.
Accessible designs for all modern women
For this collection, the brand collaborated with Designer Nikhil Thampi who aimed to make his designs accessible to all modern women across India. “This collaboration challenged me to step out of my comfort zone and do something commercial but with a modern twist,” he says.
Speaking about collaboration Malik says, “Thampi conforms to our value of offering fuss free yet stylish clothes. Our collaborative range is sexy and includes everything you would want your festive wardrobe to comprise.” The price too makes it accessible and a step forward in democratising designer fashion for the Indian woman.” It’s being retailed at all Indya’s stores and the brand’s website.
Blending Indian sensibilities with western styles
Indya-the ethno-fusion brand from High Street Essentials (HSE) was launched in 2016. The brand toes a fine line between the ethnic and western schools of dressing. Selling from 55 retail touch points across the country, it recently forayed into 20 exclusive brand outlets across India.
Besides Indya, HSE also owns FabAlley - a rapid fashion western wear brand offering trendy apparels and accessories; and Curve - a western wear brand for plus-sized women. “All these brands have an inimitable signature style and are attuned to the women of today,” Malik sums up.