Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Indya’s new festive collection encourages women to step out in style

Indyas new festive collection encourages women to step out in styleA stunning amalgamation of the brand’s grandeur and designer Nikhil Thampi’s sexy and new-design aesthetic make up Indya’s new festive collection. Nikhil Thampi X Indya is adorned with artistic motifs, pearl embellishments and fluid silhouettes. “The collection is about being effortlessly stylish and stepping out with confidence,” says Tanvi Malik, Co-Founder of the brand.

Fuss-free and stylish festive wear

The collection offers 45 styles across categories like skirts, tops, Indyas new festive collection encourages women to step outstrappy tunics, anarkalis and dupattas. “Its full-bodied skirts matched with flowing short tops, palazzo pants paired with draped dupattas, voluminous tunics, and maximal sleeves offer a fluid and versatile design language,” adds Malik.

The colour palette ranges from ivory and vintage rose to mustards and a deeper midnight blue. But what differentiates it from other collection is its inclusivity. The collection offers something for every fashion-forward woman irrespective of her age, body-type or skin tone. “Its beauty lies in its classic and practical luxury which perfect for all contemporary Indian women who wish to opt for a fuss-free and chic occasion wear,” she explains.

Accessible designs for all modern women

For this collection, the brand collaborated with Designer Nikhil Thampi who aimed to make his designs accessible to all modern women across India. “This collaboration challenged me to step out of my comfort zone and do something commercial but with a modern twist,” he says.

Speaking about collaboration Malik says, “Thampi conforms to our value of offering fuss free yet stylish clothes. Our collaborative range is sexy and includes everything you would want your festive wardrobe to comprise.” The price too makes it accessible and a step forward in democratising designer fashion for the Indian woman.” It’s being retailed at all Indya’s stores and the brand’s website.

Blending Indian sensibilities with western styles

Indya-the ethno-fusion brand from High Street Essentials (HSE) was launched in 2016. The brand toes a fine line between the ethnic and western schools of dressing. Selling from 55 retail touch points across the country, it recently forayed into 20 exclusive brand outlets across India.

Besides Indya, HSE also owns FabAlley - a rapid fashion western wear brand offering trendy apparels and accessories; and Curve - a western wear brand for plus-sized women. “All these brands have an inimitable signature style and are attuned to the women of today,” Malik sums up.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

CMAI announces a new initiative, Vendor Sourcing Fair

CMAI announces a new initiative, Vendor Sourcing Fair

A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between... Read more

MOST POPULAR NEWS
Go to top