Almo Wear was launched in 2020 as an attempt to change this perception by building an innerwear experience. Bringing Italian style & minimalism to the Indian market, Almo Wear puts together timeless designs & innovative fabric. The target customers are those looking for a more aspirational alternative with premium quality & comfort at a reasonable price.
Unlike most competitors in the Premium Digital First segment, Almo Wear offers two different fibre based fabric with unique propositions; GOTS certified Organic Cotton & TENCELTM Modal Micro.
The Global Organic Textile Standards (GOTS) approved organic cotton range is a sustainable twist on the conventional cotton innerwear. Not only have we ensured that this fabric is softer than conventional cotton, but Organic Cotton production allows for 88% lower water consumption along with a considerable energy-positive impact on the environment. So with Organic Cotton, not only is the consumer provided with a comfortable and hygienic experience, but also with a content conscience.
The second range introduced by Almo Wear has been crafted with Austrian TENCELTM Modal Micro fibers sourced from European beechwood forests. Born from nature, with an ultra-soft texture, these fibers unveil an unforeseen standard of conscious comfort. Adding to this, the revolutionary Siro Spinning method gives the fibers an additional fineness & makes them lighter. The result is a lush, ultra-soft (3 times softer than cotton), stretchable fabric with higher moisture-wicking capabilities allowing comfort & freshness like never before.
In addition to the individual benefits attributed to the fabrics, Almo Wear has gone a step further to ensure that the innerwear is skin-friendly. They use Swiss Textile Innovator, HEIQ's revolutionary technology to incorporate enhanced odour control and an anti-microbial finish. This makes the products perfect for wearing in the Tropical climate in India.
On one hand, Almo Wear uses the best globally available concepts, designs, fibres, and dyes – the product is 100 per cent crafted in India in a Sedex certified modern sewing factory. In a market of burgeoning competition in the times of digital revolution, Almo Wear is set to make a mark with its customer-centric approach, unique proposition & a vision to build an innerwear experience. The brand plans to introduce prints and other variations in the coming days to provide a complete palette to the Indian discerning consumer. Apart from being available at www.almowear.com, Almo Wear range is also available on all major market places with pan India delivery.