Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Innerwear brand Almo launched in India

Innerwear brand Almo launched in India  
 

Almo Wear was launched in 2020 as an attempt to change this perception by building an innerwear experience. Bringing Italian style & minimalism to the Indian market, Almo Wear puts together timeless designs & innovative fabric. The target customers are those looking for a more aspirational alternative with premium quality & comfort at a reasonable price.

Unlike most competitors in the Premium Digital First segment, Almo Wear offers two different fibre based fabric with unique propositions; GOTS certified Organic Cotton & TENCELTM Modal Micro.

The Global Organic Textile Standards (GOTS) approved organic cotton range is a sustainable twist on the conventional cotton innerwear. Not only have we ensured that this fabric is softer than conventional cotton, but Organic Cotton production allows for 88% lower water consumption along with a considerable energy-positive impact on the environment. So with Organic Cotton, not only is the consumer provided with a comfortable and hygienic experience, but also with a content conscience.

The second range introduced by Almo Wear has been crafted with Austrian TENCELTM Modal Micro fibers sourced from European beechwood forests. Born from nature, with an ultra-soft texture, these fibers unveil an unforeseen standard of conscious comfort. Adding to this, the revolutionary Siro Spinning method gives the fibers an additional fineness & makes them lighter. The result is a lush, ultra-soft (3 times softer than cotton), stretchable fabric with higher moisture-wicking capabilities allowing comfort & freshness like never before.

In addition to the individual benefits attributed to the fabrics, Almo Wear has gone a step further to ensure that the innerwear is skin-friendly. They use Swiss Textile Innovator, HEIQ's revolutionary technology to incorporate enhanced odour control and an anti-microbial finish. This makes the products perfect for wearing in the Tropical climate in India.

On one hand, Almo Wear uses the best globally available concepts, designs, fibres, and dyes – the product is 100 per cent crafted in India in a Sedex certified modern sewing factory. In a market of burgeoning competition in the times of digital revolution, Almo Wear is set to make a mark with its customer-centric approach, unique proposition & a vision to build an innerwear experience. The brand plans to introduce prints and other variations in the coming days to provide a complete palette to the Indian discerning consumer. Apart from being available at www.almowear.com, Almo Wear range is also available on all major market places with pan India delivery.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Second wave mandates luxury brands to prioritize workers’ health

Second wave mandates luxury brands to prioritize workers’ health

    They had barely managed to emerge from the first COVID-19 wave when the second wave plunged Indian artisans into deep darkness once more. As orders vanished overnight, garments manufacturers, processing... Read more

India’s garment industry hit hard by second COVID wave: CMAI

India’s garment industry hit hard by second COVID wave: CMAI

    The Indian apparel industry, which was on a path to recovery since the beginning of this year, has being hit once more by the second COVID-19 wave. A survey conducted... Read more

COVID-19 suspends Amazon’s Prime Day sale

   The second COVID-19 wave has led to suspension of Amazon’s annual Prime Day sale in India. Along with Google and other Indian firms, Amazon has come forward to help India... Read more

Fashion retailers seek rental rebates

Fashion retailers seek rental rebates

     Fashion retailers are seeking rental rebates from high-street landlords and shopping malls as the COVID-19 pandemic continues to play havoc with their businesses. As per Money Control report, Benetton India... Read more

Conscious consumption drives launch of new sustainable collections in India

Conscious consumption drives launch of new sustainable collections in India

    The pandemic has caused some attitudinal change amongst Indian consumers. From racing to acquire latest fashion trends, they are now emphasizing on slow consumption. Growing popularity of plant fiber collections This is... Read more

E-tailers launch new solutions for sellers impacted by COVID-led disruptions

E-tailers launch new solutions for sellers impacted by COVID-led disruptions

     E-tailers are introducing new solutions for sellers suffering from pandemic-led effects. Startup Dealshare is doubling its pace of transforming business in small towns to online platforms. This helps the company... Read more

Apparel brands launch new initiatives, collections to attract customers

Apparel brands launch new initiatives, collections to attract customers

     To attract consumers, apparel and lifestyle brands have introduced a clutch of initiatives besides launching new comfortable clothing ranges and expanding online presence Label Ritu Kumar which has launched ‘Label... Read more

India’s menswear market a $34 billion opportunity for brands

India’s menswear market a $34 billion opportunity for brands

    Earlier restricted to staple products like jeans and polo shirts, Indian menswear market is currently bigger than women’s wear says a Vogue Business report. It’s estimated at $26 billion and... Read more

Fashion brands donate proceeds to COVID-19 relief

Fashion brands donate proceeds to COVID-19 relief

     To help India through its second COVID-19 wave, many fashion brands are offering their proceeds to NGOs supporting the cause. As per a Desi Blitz report, global sculptural design jewelry... Read more

Rents in India’s most iconic retail hubs decline

Rents in India’s most iconic retail hubs decline

     A study by Anarock Retail of average rentals of iconic retail hubs reveals a 17 per cent drop in rents for India’s most expensive retail real estate, the Khan Market... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.