Post COVID 19 World: Designers in Malang Shift & adopt Sustainable Fashion Production Practises
24 December 2021, Mumbai:
Textile waste becomes a big homework for designers, to create environmentally friendly products. A designer in Malang, managed to do it, by producing clothes made from jeans waste. The inspiration came to Feby Ayusta, precisely when he was slumped due to the beginning of the pandemic and then his business almost went bankrupt.
Apart from losing many employees, his clothes were not sold because no exhibitions were held. In fact, during exhibitions, his designs are often sold out. When he managed to make a collection of unused clothes in his closet which was dominated by jeans,
into clothes that had more selling value because they were unique and not marketable, Feby started his new business.
Feby supplies unsold jeans that she bought at a secondhand clothing store. The fashion waste is then washed again and made up. Then they are designed and sewn into outers, jackets, and vests, which have a much higher selling value.
Not only did he manage to survive the pandemic, he managed not to produce waste from the clothes he made.
"I have a lot of jeans trash, I also have a lot of fashion trash, it's really piling up. I mix and match during the pandemic, making clothes from fashion trash. So keep working, produce something useful too, I really sort the trash," he said.
Due to its complexity and limited edition, one piece of clothing can take up to two days to manufacture. Each shirt is sold starting at Rp. 385 thousand to Rp. 750 thousand.
Now Feby is focusing on selling through the digital market. Sales of his sustainable fashion are selling well outside the city, even abroad.
Based on global data, as much as 92 tons of textile waste is generated per year. The concept of sustainable fashion or sustainable fashion, can reduce textile waste in the environment.
INDO TEXTILES (The news article has not been edited by DFU Publications staff)
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