Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Intimasia to showcase intimate apparel brands in Kochi

Kerala is supposed to be the most brand aware state in India for intimate wear following this insight, Intimasia is set to hold its largest trade show in Kochi from 8-10 March, 2018. The intimate apparel industry, despite being the fastest growing sector of the textile and apparel industry in India, has been an almost closeted industry. Correspondingly this lack of visibility has been a setback for the industry which is lagging behind its global counterparts almost by a decade.

It will be a gala event as more than 70 intimate wear brands from all over the country will participate and exhibit their designs and products. Most Keralites prefer wearing branded intimate wear. But the current 2500+ Multi Brand Outlets (MBOs) are not enough to meet existing demand. The intimate apparel market in Kerala is mostly occupied by local brands. So, all the popular pan-Indian brands will be coming to INTIMASIA with the hopes of exploring this market and expanding their businesses to the state. Kerala has been ranked second by the World Bank in the Investment Climate Index among all states of India. The ranking speaks volumes about Kerala being one of the best places to set up a business.

Yusuf Dohadwala, CEO, Intimate Apparel Association of India and one of the most influential thought leaders in the industry, says, " Intimasia will be the largest intimate apparel trade event in India. It's only apt that we host the event in Kerala where the intimate apparel industry is projected to have an annual turnover of INR 5000 crores." Yusuf predicts that lingerie retail in India is slated for a revolution that will be kick started at this expo with the proliferation of brands entering the highly rewarding Kerala Market. The expo is also a first of its kind platform for networking.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Shaping socio-political growth through fashion

Shaping socio-political growth through fashion

"Fashion and politics have always complemented each other in paving the future growth of a nation. The term Fashion Activism, coined by famous designer Céline Semaan, Founder of Tech Lab... Read more

Brune to ramp up women’s collection

Brune to ramp up women’s collection

The latest Spring/Summer mule collection from Brune is designed especially for extra comfort in summers. “The assortment offers great variety of buckle mules from single to double monk in leather... Read more

Individuals, stakeholders find new ways to clean up Asian clothing industry

Individuals, stakeholders find new ways to clean up Asian clothing industry

As per United Nations Climate Change, the fashion industry, which accounts for 10 per cent of the world’s carbon footprint and 20 per cent of waste water, is likely to... Read more

Changing demand, technology driven solutions revolutionise India’s fashion indus…

Changing demand, technology driven solutions revolutionise India’s fashion industry

  The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration... Read more

Gartex, Messe Frankfurt India collaborate for unified platform

Gartex, Messe Frankfurt India collaborate for unified platform

  Mex Exhibitions and Messe Frankfurt India have entered into a strategic alliance to create a unified industry platform called ‘Gartex Texprocess India.’ The event will be a part of Messe... Read more

Phygital, social media some of many trends to shape Indian e-com in 2019

Phygital, social media some of many trends to shape Indian e-com in 2019

The Indian e-commerce industry is expected to reach $4.88 trillion by 2020. Experts outline some of the trends that will dominate the sector in 2019: Retailers go phygital Many retailers are going... Read more

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Inspired by exotic warm beaches and glorious mountains of the South East Asian Island, the Spring/Summer collection of Duke Fashions comprises T-shirts, designer tops, shirts, denims, trousers, lowers, loungewear, capris,... Read more

Value fashion gains prominence in smaller cities

Value fashion gains prominence in smaller cities

Exposed to latest fashion trends on the internet, consumers from small cities are demanding latest cuts and designs from apparel makers. In order to cater to their tastes, value-fashion brands... Read more

India’s luxuries market to clock in 10 per cent growth till 2022

India’s luxuries market to clock in 10 per cent growth till 2022

The luxury market, comprising of products, services and assets is growing at around 5 per cent. The luxury products market forms around 30 per cent of this total market. Internationally,... Read more

Madame to rule the charts with robust growth plans

Madame to rule the charts with robust growth plans

Madame from the house of Jain Amar Clothing (JACPL) has been a strong player in the women’s wear segment. Madame, with time, has decoded its strategies to counter competition from... Read more

MOST POPULAR NEWS
Go to top