Kerala is supposed to be the most brand aware state in India for intimate wear following this insight, Intimasia is set to hold its largest trade show in Kochi from 8-10 March, 2018. The intimate apparel industry, despite being the fastest growing sector of the textile and apparel industry in India, has been an almost closeted industry. Correspondingly this lack of visibility has been a setback for the industry which is lagging behind its global counterparts almost by a decade.
It will be a gala event as more than 70 intimate wear brands from all over the country will participate and exhibit their designs and products. Most Keralites prefer wearing branded intimate wear. But the current 2500+ Multi Brand Outlets (MBOs) are not enough to meet existing demand. The intimate apparel market in Kerala is mostly occupied by local brands. So, all the popular pan-Indian brands will be coming to INTIMASIA with the hopes of exploring this market and expanding their businesses to the state. Kerala has been ranked second by the World Bank in the Investment Climate Index among all states of India. The ranking speaks volumes about Kerala being one of the best places to set up a business.
Yusuf Dohadwala, CEO, Intimate Apparel Association of India and one of the most influential thought leaders in the industry, says, " Intimasia will be the largest intimate apparel trade event in India. It's only apt that we host the event in Kerala where the intimate apparel industry is projected to have an annual turnover of INR 5000 crores." Yusuf predicts that lingerie retail in India is slated for a revolution that will be kick started at this expo with the proliferation of brands entering the highly rewarding Kerala Market. The expo is also a first of its kind platform for networking.