PVH owned brand Izod is a mid-range clothing company that makes dressy-casual clothing, sportswear for men, along with footwear and accessories. It is a part of PVH, group’s heritage brands division along with Van Heusen, Arrow, Warner's, Olga, and Speedo (the latter licensed in perpetuity from Speedo International in North America only).
Season’s New Offerings
For Fall/Winter 2018, Izod has returned to its heritage – All American Sport and its inexhaustible sources of inspiration – the ivy league colleges, pretty coastal towns and the grand inland scenery. This season, the collection comprises of two key capsules – Winter Nautical, encapsulating the college prep & the nautical themes; Explorer – the quintessential winter look.
Izod (formerly Izod Classix) is Izod’s main brand for men, and also the most widely available. This line spans tailored clothing, sportswear, activewear, and fragrances, to leather goods. Until 2015, this line also included women's clothing. Izod Jeans is the denim basics and weekend sportswear from the Izod line, which is offered at some department stores. Izod Saltwater is a collection of men’s clothing primarily designed for relaxed laid-back weekends. This line generally features softer fabrics for greater comfort. Introduced in Spring 2016, Izod Advantage with Sportflex is a collection of high-performance clothing aimed at active individuals such as tennis players. This line often features lightweight cotton/polyester blends, non-iron fabric, pre-shrunk fabric, stretch fabric, and/or moisture-wicking fabric.
Izod Premium Essentials was introduced in Spring 2017 as Heritage Essentials, renamed to Premium Essentials with the Spring 2018 collection. It is a collection of men’s button-down sport shirts with more traditional fabrics. Izod PerformX is a high-tech sports collection aimed at winter sport gear, golfers, swimming, and IndyCar, often featuring lightweight microfibers and super pima cottons. Izod Golf is the official golf line of Izod, including shirts, shorts, and pants, available for both men and women. As of 2017, Izod produces three seasonal collections per year: Spring, Fall, and Holiday. Products are released in phases with the first products of Spring collection generally being released in November of the prior year, the first products of the Fall collections being released in June of the current year, and the first Holiday products being released in October of the current year. Core non-seasonal styles that are available year-round (except if discontinued) are referred to as Basic.
Denim will be a key category both from business point of view and future trend. “We are working on multiple fabric bases for denims. While 100 per cent of our range is cotton-stretch, we have also introduced knit denim this season. These ensure you have the look and feel of denim, but comfort of sweatpants. We have also introduced a new slimmer fit in the denim range,” explains Sumit Dhingra, CEO, Heritage Brands Division, Arvind Fashions. Sports Flex is going to be the fabric of the season. It is a fabric stretch for maximum comfort, quick dry-moisture is pulled to the fabric surface where it eva