Enriching the heritage of authentic jeanswear, Jack & Jones, takes jeans intelligence, a notch higher with its Autumn/Winter ’19 collection. The brand introduces Japanese influences in this collection along with myriads of enzyme, ozone wash treatments and laser technology. “From embroideries to bold prints, distressed looks to graphics, this collection has been prudently designed to make consumers stand apart in a crowd,” notes the brand spokesperson. This season, bold statements and badges, intrinsic details are highlighted across themes and moods.
Global fashion trends for Indian tastes
A pioneer of street style and denim in India, Jack & Jones is known for its innovative styles and fashion that is on par with global trends. The brand offers latest denim trends that add a perfect mix of comfort, fashion and individuality to consumer wardrobes. It aspires to lead a denim revolution in the country through its extensive range of options. Its products are in sync with global trends in terms of colors, silhouettes and fabrics.
Jack & Jones doesn’t focusonly on urban markets. The brand has increased its footprint across all major Tier II and III cities in India. “These cities have a huge untapped potential, owing to evolving needs of young consumers who are influenced by pop culture and high fashion trends. As fashion is not only an industry but a lifestyle, we aim to expand our operations to as many cities and as many people as possible. Our product and brand imageries have turned out to be the key drivers of growth in this dynamic and ultra-competitive Indian retail market.”
Jack & Jones India currently has 70 stores and 482 shop-in-shops spread across the country. The brand is available with leading online partners. The brand is also available online through its website. “Online retail has allowed us to be closer to our customers across the country. The response has been encouraging and we look forward to increasing our product range online,” adds the spokesperson.
Brands adopt the omnichannel route
E-commerce helps a brand connect with its customers across the country. “This platform allows brands to be omnipresent, increases customer accessibility and remain relevant in retail. Every brand has realised over time that this industry cannot be dependent on just one channel,” says the spokesperson. Brands across all platforms in India have started focusing on incorporating technology into in-store and online experiences and are making a headway in the right direction.