James Ferreira, one of India foremost designers, is partnering Seva Chikan weavers for a special project. Together they have come with a project called Darz where two fabrics have been joined with an applique.
Ferreira, who has also been guest lecturing on fashion design at Pearl Academy, has expressed that, despite his many years in the Indian fashion industry, he still has the desire to create and teach. He calls weavers and artisans, the real heroes of Indian fashion industry, and says he has much to learn from his partnership with Seva Chikan weavers.
Working with sustainable weaves and traditional techniques is a trend that is catching up in the India but it that has been a part of Ferreira’s work for decades.