Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Jealous 21 focusses on stretch denims this season

Jealous 21 focusses on stretch denims this season 1India’s denim market is undergoing the paradigm shift. Denim products with high-end finishes and innovative product designs are gaining popularity across the globe. Owning to its fit and comfort characteristic, stretch denim has caught on. Colours, structures and patterns are becoming cleaner and more muted. Deep indigo, greys and black denims have taken a center stage. For the season, Jealous 21 has taken product innovation to the next level by launching products like Stay Black and Dust Repellant White denims. The collection has a judicious mix of premium stretch fabrics and trendy edgy silhouettes.

The women’s denim market in India is estimated at Rs 1,800 crore, growing at 18.5 per cent CAGR and expected to reach Rs 3500 to 3700 crore by 2025. The trend towards casualisation combined with growing preference of look and comfort among women, drives the women denim market.

Young consumers driving demand

Talking about the brand’s target audience, Rahul Gupta, VP, Future Lifestyle Fashions says, “TheJealous 21 focusses on stretch denims this season 2 brand’s core audience is young girls between 18 to 25 years, who are intense, confident, evocative and have a sense of individual style. At the onset of their career, these young fashionistas have multiple wardrobe needs and are well connected with global fashion trends. For the brand, mid segment is stronger and bigger as it reaches a wider number of aspirational customers across Tier II and III cities. Rising aspirations of these price and quality conscious consumers has driven phenomenal growth in denim segment.

Currently the unbranded segment dominates with 60 per cent market share and competes primarily on price. “This balance will shift in future driven by more acceptance of brands in urban areas and an increasing share of brands in rural areas as aspirational consumers seek better quality denim and brand image,” informs Gupta.

Demand gap

Gupta says, there is a gap in indigo offering across other categories like top wear, accessory, etc, in the market. “We have expanded our denim portfolio beyond jeans to create more lifestyle categories like tops/tunics dresses and other fashion wardrobe essentials,” informs Gupta. The company expects to increase brand footprints and achieve double digit growth. It is currently present across 350 doors.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys’ A/W collection ups the fashion quotient of the free-spirited man

Blackberrys, the brand from Mohan Clothing (MCCPL) has launched its new A/W collection. The collection is further categorised as: Mainline, Urban and Casual. “The collection, focusing on the free spirited... Read more

Source India 2018: Offers a great platform for buyers/suppliers of manmade texti…

Source India 2018: Offers a great platform for buyers/suppliers of manmade textiles

The 2nd edition of ‘Source India’, a three-day mega event organized by Silk & Rayon Textile Export Promotion Council (SRTEPC) is on in Surat from September 21-23, 2018 at the... Read more

Cut and sew garments by UFO to fuel company’s innovation drive

Cut and sew garments by UFO to fuel company’s innovation drive

“Kids today are becoming more and more fashion conscious,” opines Abhishek Agarwal, Managing Director, UFO. The kid’s wear lifestyle brand recently introduced international cut-n-sew garments to cater to the fashionable... Read more

Changing buyer behavior, demand pushing up premium fashion in India

Changing buyer behavior, demand pushing up premium fashion in India

The fashion and lifestyle sector, estimated at $80 billion in India, is growing at a CAGR of 10 per cent. Online fashion contributes around 7-8 per cent or approximately $6... Read more

Sahiba teams up with designers to raise the bar in women’s ethnic wear

Sahiba teams up with designers to raise the bar in women’s ethnic wear

“We launch about 30 odd collections every month, across all our products - suits, saris, lehngas, kurtis, embroidered garments, etc,” says Yashiki Gumber, Director, Sahiba. “Currently, we are launching, ready-to-wear... Read more

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho launches sub brand ‘Hint’ for younger men

Amul Macho has launched a new sub brand ‘Hint’ aimed at younger men. As Sandeep Sakseria, Director, Amul Macho says, “Hint gives us a great canvas to play in the... Read more

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

Donear NXG: Edging ahead as a trendy, peppy, high street, brand for men

“Denim has seen many innovations such as cropped jeans, baggy jeans, straight leg jeans, detailing and embellishment jeans.” says Akash Manwani, AVP, Donear Retail Division. Donear owns menswear brands: D'Cot... Read more

Twills introduces six new concepts for A/W ’18

Twills introduces six new concepts for A/W ’18

As a brand which believes on innovation, the upcoming winter collection from Twills will introduce six new concepts: Him, Painted, Indi code, Pure, Club and Knitted Fabrics shirts. The ‘Him’... Read more

Bodycare International woos kids with innovative innerwear range

Bodycare International woos kids with innovative innerwear range

Bodycare International has launched its latest international collection for kids featuring designer innerwear for boys and girls. The brand offers a diverse range of comfortable and quality innerwear with printed... Read more

Shingora hopes its new collection will attract fashionable customers

Shingora hopes its new collection will attract fashionable customers

Inspired by the night garden, the new collection from Shingora celebrates a triumph of blossoms and life under a gloomy and mysterious light. The spirit of the collection is tangible... Read more

MOST POPULAR NEWS
Go to top