Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Kewal Kiran acquires women’s brand Desi Belle

Kewal Kiran Clothing has acquired Desi Belle to mark its entry into the women’s wear segment. The apparel retailer will focus on Tier II and III cities and take the number of distributors across India from 125 to 200. The company owns brands Killer Jeans, Lawman Pg3, K-Lounge, Integriti, Easies and Addiction. It also plans to launch a new brand, Immortal, to gain market share in the low- priced segment.

Kewal Kiran has 336 exclusive brand outlets. Earlier, the company followed a conservative approach, selling garments to wholesalers and distributors through an outright purchase agreement. Though this strategy helped in building a strong balance sheet with better cash flows, it did not provide access to key northern markets. The company will now offer garments to traders in North India with a commitment to take back 20 to 30 per cent of the goods if not sold.

Geographically the eastern region contributes 35 per cent to sales, followed by the southern region at 20 per cent and the western and northern region at 20 per cent and 15 per cent respectively. The central region contributes five per cent. The aim is to grow the top line as a valuation game and focus on growing profitability and revenue by widening the market reach and offering value-for-money apparels rather than discounts.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Park Avenue Woman satisfies style and design needs through its new collection

Park Avenue Woman satisfies style and design needs through its new collection

According to Sharad Walia, Brand Director, Park Avenue, “Women today emphasise more on the style and design of their clothes. They prefer readymade garments over tailored garments.” Based on these... Read more

Desi Belle introduces new designs and colors

Desi Belle introduces new designs and colors

Ethnic wear brand Desi Belle introduced fresh designs and colors in its Spring /Summer ’20 collection. “The new collection offers fusion and luxury wear for the middle and upper classes,”... Read more

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

Toonz Retail ready with a colorful, vibrant, energetic A/W collection for kids

The Autumn/Winter collection of Toonz Retail is all about celebrations and parties. “Colorful, vibrant and energetic, this collection focuses on a creating a comfortable party ensemble,” affirms Shard Venkta, Managing... Read more

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

Pepe Jeans’ new kids collection celebrates the brand’s iconic heritage

The A/W ’19 kids’ wear from Pepe Jeans London celebrates the iconic heritage of the brand through its archive logos and motifs. “The collection offers a colourful mix of knits... Read more

Babla Designer’s exclusive range fuses traditional and modern designs

Babla Designer’s exclusive range fuses traditional and modern designs

Gen-X and Gen-Y women are perpetually concerned about their looks. Be it office or homes, they want to look good 24X7. Their growing income and emerging lifestyles is propelling Indian... Read more

Status Quo launches new store and collection

Status Quo launches new store and collection

With a vision to create a new casual wear range for youngsters, menswear brand Status Quo plans to open 18 stores across Delhi, NCR and Punjab region by 2020-21. The brand... Read more

Indian streetwear finally comes out of shadows

Indian streetwear finally comes out of shadows

Indian fashion is slowly warming up to streetwear as was evident from a recent fashion show. At this show, four streetwear lablels including Six5Six Street, Biskit, Gundi Street and Mumbai-based... Read more

Luxury goods makers positive about business despite a slowdown

Luxury goods makers positive about business despite a slowdown

As is evident from a luxury shopping festival currently underway at the DLF Emporio Mall in New Delhi, the luxury goods sector is facing a definite chill this festive season.... Read more

Zola attracts the youth with stylish, right priced fusion wear

Zola attracts the youth with stylish, right priced fusion wear

India’s fusion wear industry is on a growth curve and causing ripples in the women’s wear segment. Zola, a well-renowned brand for young women, is standing firm in the potential... Read more

W launches new festive collection

W launches new festive collection

Women’s brand W by TCNS Clothing has launched its festive collection ’19 called ‘Pop Sets’. Made from unique fabric combinations like chanderies, denims and the eco-friendly Livaeco fabrics, the collection... Read more

MOST POPULAR NEWS
Go to top