Kewal Kiran Clothing ventured into women’s wear after acquiring Desi Belle. Now, it is also looking at spreading out in kids’ segment by acquiring a kids brand. The company owns brands: Killer Jeans, Lawman Pg3, K-Lounge, Integriti, Easies and Addiction. At the moment, Kewal Kiran has 336 exclusive brand outlets. Geographically the eastern region contributes 35 per cent to sales, followed by the southern region at 20 per cent and the western and northern region at 20 per cent and 15 per cent respectively. The central region contributes five per cent.
The aim is to grow the top line as a valuation game and focus on growing profitability and revenue by widening the market reach and offering value-for-money apparels rather than discounts. It also plans to launch a new brand, Immortal, to gain market share in the low- priced segment. Earlier, the company followed a conservative approach, selling garments to wholesalers and distributors through an outright purchase agreement. The company will now offer garments to traders in North India with a commitment to take back 20 per cent to 30 per cent of the goods if not sold.
Kewal Kiran clocked in a CAGR of 14 per cent in the last decade and with acquisitions and increasing retail penetration hopes for a CAGR of 20 per cent in the next five years.