Kewal Kiran Clothing is planning to add 30 to 35 stores a year. The store count as of now is 336 and the plan is to reach 500 stores in the next five years. Out of the 500 stores, about 75 would be medium-size stores. The company has achieved a net worth of Rs 500 crores and cash in books is in the range of Rs 280 crores. With strong financials, and good and sustained profitability, the company is aiming for a Rs 1000 crore revenue in the next five years. Kewal Kiran retails through 125 distributors, 3500 MBOs and 336 EBOs with a presence in 25 states and 209 cities in the country.
Kewal Kiran Clothing is a multi-fashion retailer catering to men’s wear with brands like Killer, Integriti, Lawman, Pg3 and Easies. It began operations in 1992. Killer is the flagship denim brand and caters to the 16 to 24 year old demographic. The format stores called K-Lounge have all these brands under one roof. Kewal Kiran recently ventured into women’s wear by acquiring Desi Belle, an Indian fusion wear brand. The next step is to acquire a children’s wear brand and provide a complete shopping experience for the entire family.