Kewal Kiran expects to touch Rs 1000 crores revenue in the next five years. The branded apparel retailer is looking at entering the children’s wear category as well. The company had posted revenue of Rs 460 crores in fiscal ’18, from its men’s wear business. It has four brands in the men’s category, Killer, Integriti, LawmanPg3 and Easies.
Killer is the flagship brand of the company and contributes nearly 45 per cent to revenues.Online sales and accessories contribute five per cent each to sales. Exports contribute five per cent to sales. The company last September acquired women’s private label brand Desi Belle from Resource World Exim.
Exclusive brand outlets account for 20 per cent of Kewal Kiran’s topline and the plan is to add 30 stores each year. The company has 336 stores at present of which 14 are company-owned. The cost of setting up each store is approximately Rs 40 lakh, including furniture and working capital.
Geographically the eastern region contributes 35 per cent to sales, followed by the southern region at 20 per cent and the western and northern region at 20 per cent and 15 per cent respectively. The central region contributes five per cent. The aim is to grow the topline as a valuation game and focus on growing profitability and revenue by widening the market reach and offering value-for-money apparels rather than discounts.