KPR Group, the Coimbatore-based integrated textile manufacturer, launched its first collection of innerwear, ‘FASO’ - Fashion Adapted Sustainable and Organic - at Kochi. The group introduced a collection of sustainable cotton innerwear and athleisure products under the newly launched brand for fashion plus health.
P Nataraj, Promoter and Managing Director of the KPR Group says, FASO offers hundred per cent organic innerwear. By 2019, the group will launch the brand across entire South India and by 2020 all over India. In addition to providing the stylish collection in bright trendy colors, the superfine cotton products would offer ultra-soft comfort. Comprising briefs, trunks, boxer shorts, vests, gym vests, and muscle tees, this collection is made of micro nylon elastic fabrics by Italian designers. It also uses combed organic cotton which is skin-friendly and breathable.