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Lee Cooper India to grow EBO presence in Tier II and III cities

Lee Cooper is expanding to non-metros and upping its online presence as womens wear and children’s wear sales flourish. The brand’s main customer base is men but it has recently seen a surge in women’s and children’s’ wear segments, points out Hetal Kotak, CEO, Future Lifestyles Fashions. Kotak says the women’s line has got an exciting response with the brand being by far the best accepted in key premium retail chains like Central and kids range is doing exceptionally well across all channels like Lifestyle and Central.

The denim label has a presence in over 150 Indian cities including metros like Bengaluru, Mumbai, and New Delhi and most business comes from department stores. As for its plans to expand to rural areas, Kotak says, the company plans to rapidly grow its EBO presence across select markets.

Lee Cooper is a British denim brand that was created by Morris Cooper in 1908. The brand launched in India over a decade ago and is widely available in brick and mortar stores. The brand is currently in the process of expanding on e-commerce platforms such as Amazon, Jabong, and Myntra which will also help the brand in reaching customers in more remote areas.

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