Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Lee Cooper India to grow EBO presence in Tier II and III cities

Lee Cooper is expanding to non-metros and upping its online presence as womens wear and children’s wear sales flourish. The brand’s main customer base is men but it has recently seen a surge in women’s and children’s’ wear segments, points out Hetal Kotak, CEO, Future Lifestyles Fashions. Kotak says the women’s line has got an exciting response with the brand being by far the best accepted in key premium retail chains like Central and kids range is doing exceptionally well across all channels like Lifestyle and Central.

The denim label has a presence in over 150 Indian cities including metros like Bengaluru, Mumbai, and New Delhi and most business comes from department stores. As for its plans to expand to rural areas, Kotak says, the company plans to rapidly grow its EBO presence across select markets.

Lee Cooper is a British denim brand that was created by Morris Cooper in 1908. The brand launched in India over a decade ago and is widely available in brick and mortar stores. The brand is currently in the process of expanding on e-commerce platforms such as Amazon, Jabong, and Myntra which will also help the brand in reaching customers in more remote areas.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Levi’s to focus on offering retail experience to consumers

Levi’s to focus on offering retail experience to consumers

  It takes a lot to build a brand – from investment to unique proposition. Indeed, the Internet makes it easier to launch a brand. This explains the plethora of brands,... Read more

Growing popularity of e-com making fashion accessible to all

Growing popularity of e-com making fashion accessible to all

  With growing disposable income, a new era of growth has emerged for retail companies, especially fashion, electronics, footwear, accessories, etc. As per India Business of Fashion Report 2017, the Indian... Read more

Homegrown denim brands come off age

Homegrown denim brands come off age

Studies suggest there are seven pairs of jeans for every person on the planet. Last year, 1.9 billion pairs were sold, and over 500 million of these were in India... Read more

CMAI Q1 Apparel Index: Grows to 2.77 points, outlook positive for next quarter

CMAI Q1 Apparel Index: Grows to 2.77 points, outlook positive for next quarter

CMAI’s Q1 Apparel Index for April-June FY 2017-18 reflects positivity is in the air. At 2.77 the index value for the quarter has moved up compared to previous quarter, Q4... Read more

From exquisite ethnic wear to natural saris, Ritu Kumar continues to lead

From exquisite ethnic wear to natural saris, Ritu Kumar continues to lead

  Designer Ritu Kumar’s brand by the same name launched in 1969 reflects the ancient Indian tradition of craftsmanship in a contemporary setting. The brand is known for its distinctive use... Read more

Indian handloom creating a niche globally

Indian handloom creating a niche globally

  Being the second-largest employer in the country with over 4.3 million people directly involved in production, the Indian handloom industry has a rich heritage. With leading designers poised to offer... Read more

Sahiba: ‘We aim to cater to all fashion needs of a woman’

Sahiba: ‘We aim to cater to all fashion needs of a woman’

Sahiba’s mantra is to provide ‘affordable designer fashion’ to women in all segments of the market. Yashiki Gumber, Director, Sahiba, attributes the convenience and comfort level of women’s ethnic wear... Read more

Manyavar making a strong presence in ethnic wear

Manyavar making a strong presence in ethnic wear

  India’s ethnic wear market is estimated to be worth Rs 80,000 crores and is largely characterised by small, standalone regional players. While they are still touted as the garments for... Read more

GST: Proactive approach needed to ensure hassle free implementation

GST: Proactive approach needed to ensure hassle free implementation

  The textile sector, which has so far been out of the tax net, has now come under the GST scanner. While the government has tried to impose excise in the... Read more

Fusion Beats: ‘Easygoing, comfortable wear is the first priority of contemporary…

Fusion Beats: ‘Easygoing, comfortable wear is the first priority of contemporary Indian women’

  “We have noticed women are more inclined towards the oversized look, therefore, the style statement we will be focusing on for the upcoming season is tailored to suit their needs,”... Read more

MOST POPULAR NEWS
Go to top