Retail fashion brand Lifestyle International is looking to open 12 to 14 stores in the current fiscal and another 8 to 10 more in the next fiscal. Vasanth Kumar, Managing Director, Lifestyle International points out the group, over the last three years, has maintained a CAGR of 25 per cent and hopes to continue this growth momentum in future.
Inspired by international runway trends and the season’s colors, the upcoming collection caters to specific categories of a wide audience segment. For example, brand Forca comprising trendy ensembles for spontaneous, adventure seeking millennial, appeals to the vibrant and multi-faceted youth of today. There other brand Ginger caters to young girls with a strong sense of individuality. Melange, on the other hand is a contemporary Indian wear brand which offers vibrant ensembles that redefine contemporary ethnic wear.
New collection in menswear includes a lot of allover prints and solid colours in shirts and ties; waist, tapered crop and pleated front in formal trousers. Kumar says athleisure as a trend will be big with sportif taping, tapered track pants and paneled bottoms as key styles. Suits, denims and T-shirts will continue to be an integral part of the new season’s collection. Key colours that dominate these prints include navy, rust, olive, mustard with rich jewel tones like ruby, sapphire, gold.
In women’s wear, the festive season is all about ethnic bodies in contemporary styles - asymmetrical hems, dramatic sleeves and pearl detailing are some of the key cuts and styles. For those looking beyond ethnic options, ‘Code by Lifestyle’, offers party wear collection comprising cocktail dresses which can be worn during festive occasions as well.
The festive line in menswear boasts of rich jewel tones (ruby, sapphire and gold) with classic cuts. Trending colours for the season are: mustard, navy, rust, purple, royal blue, forest green and olive among others. For womenswear, velour and lace embellishments have been used. These are in mustard, purple, royal blue, forest green and olive colours.
With 71 stores in 43 cities, Lifestyle International delivers its garments to over 8,000 addresses. Kumar points out most retailers today are waking up to the new reality of a digitally savvy audience. This has resulted in demand consolidation even though mall development has slowed down considerably due to severe impact on the cash dependent real estate sector.
A true omni-channel player, Lifestyle brand, with its online store lifestylstores.com,offers the convenience of shopping from home. The brand’s online presence has grown exponentially over the years and with innovations such as click and collect and endless-aisle among others, it provides a complete, memorable and convenient omni-channel experience to its customers.