Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Lifestyle International ready to woo customers with its trendy festive line

Lifestyle International ready to woo customers with its trendy festive line 002Retail fashion brand Lifestyle International is looking to open 12 to 14 stores in the current fiscal and another 8 to 10 more in the next fiscal. Vasanth Kumar, Managing Director, Lifestyle International points out the group, over the last three years, has maintained a CAGR of 25 per cent and hopes to continue this growth momentum in future.

Upcoming collections

Inspired by international runway trends and the season’s colors, the upcoming collection caters to specific categories of a wide audience segment. For example, brand Forca comprising trendy ensembles for spontaneous, adventure seeking millennial, appeals to the vibrant and multi-faceted youth of today. There other brand Ginger caters to young girls with a strong sense of individuality. Melange, on the other hand is a contemporary Indian wear brand which offers vibrant ensembles that redefine contemporary ethnic wear.

New collection in menswear includes a lot of allover prints and solid colours in shirts and ties; waist,Lifestyle International ready to woo customers with its trendy festive line 001 tapered crop and pleated front in formal trousers. Kumar says athleisure as a trend will be big with sportif taping, tapered track pants and paneled bottoms as key styles. Suits, denims and T-shirts will continue to be an integral part of the new season’s collection. Key colours that dominate these prints include navy, rust, olive, mustard with rich jewel tones like ruby, sapphire, gold.

In women’s wear, the festive season is all about ethnic bodies in contemporary styles - asymmetrical hems, dramatic sleeves and pearl detailing are some of the key cuts and styles. For those looking beyond ethnic options, ‘Code by Lifestyle’, offers party wear collection comprising cocktail dresses which can be worn during festive occasions as well.

The festive line in menswear boasts of rich jewel tones (ruby, sapphire and gold) with classic cuts. Trending colours for the season are: mustard, navy, rust, purple, royal blue, forest green and olive among others. For womenswear, velour and lace embellishments have been used. These are in mustard, purple, royal blue, forest green and olive colours.

Retail Footprint

With 71 stores in 43 cities, Lifestyle International delivers its garments to over 8,000 addresses. Kumar points out most retailers today are waking up to the new reality of a digitally savvy audience. This has resulted in demand consolidation even though mall development has slowed down considerably due to severe impact on the cash dependent real estate sector.

A true omni-channel player, Lifestyle brand, with its online store lifestylstores.com,offers the convenience of shopping from home. The brand’s online presence has grown exponentially over the years and with innovations such as click and collect and endless-aisle among others, it provides a complete, memorable and convenient omni-channel experience to its customers.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Shaping socio-political growth through fashion

Shaping socio-political growth through fashion

"Fashion and politics have always complemented each other in paving the future growth of a nation. The term Fashion Activism, coined by famous designer Céline Semaan, Founder of Tech Lab... Read more

Brune to ramp up women’s collection

Brune to ramp up women’s collection

The latest Spring/Summer mule collection from Brune is designed especially for extra comfort in summers. “The assortment offers great variety of buckle mules from single to double monk in leather... Read more

Individuals, stakeholders find new ways to clean up Asian clothing industry

Individuals, stakeholders find new ways to clean up Asian clothing industry

As per United Nations Climate Change, the fashion industry, which accounts for 10 per cent of the world’s carbon footprint and 20 per cent of waste water, is likely to... Read more

Changing demand, technology driven solutions revolutionise India’s fashion indus…

Changing demand, technology driven solutions revolutionise India’s fashion industry

  The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration... Read more

Gartex, Messe Frankfurt India collaborate for unified platform

Gartex, Messe Frankfurt India collaborate for unified platform

  Mex Exhibitions and Messe Frankfurt India have entered into a strategic alliance to create a unified industry platform called ‘Gartex Texprocess India.’ The event will be a part of Messe... Read more

Phygital, social media some of many trends to shape Indian e-com in 2019

Phygital, social media some of many trends to shape Indian e-com in 2019

The Indian e-commerce industry is expected to reach $4.88 trillion by 2020. Experts outline some of the trends that will dominate the sector in 2019: Retailers go phygital Many retailers are going... Read more

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Inspired by exotic warm beaches and glorious mountains of the South East Asian Island, the Spring/Summer collection of Duke Fashions comprises T-shirts, designer tops, shirts, denims, trousers, lowers, loungewear, capris,... Read more

Value fashion gains prominence in smaller cities

Value fashion gains prominence in smaller cities

Exposed to latest fashion trends on the internet, consumers from small cities are demanding latest cuts and designs from apparel makers. In order to cater to their tastes, value-fashion brands... Read more

India’s luxuries market to clock in 10 per cent growth till 2022

India’s luxuries market to clock in 10 per cent growth till 2022

The luxury market, comprising of products, services and assets is growing at around 5 per cent. The luxury products market forms around 30 per cent of this total market. Internationally,... Read more

Madame to rule the charts with robust growth plans

Madame to rule the charts with robust growth plans

Madame from the house of Jain Amar Clothing (JACPL) has been a strong player in the women’s wear segment. Madame, with time, has decoded its strategies to counter competition from... Read more

MOST POPULAR NEWS
Go to top