Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Lifestyle International woos customers with trendy festive line

Lifestyle International woos customers with trendy festive line 002Retail fashion brand Lifestyle International is looking to open 12 to 14 stores in the current fiscal and another 8 to 10 more in the next fiscal. Vasanth Kumar, Managing Director, Lifestyle International points out “The group, over the last three years, has maintained a CAGR of 25 per cent and hopes to continue this growth momentum in future.”

Trendy collections for festive/winter

Inspired by international runway trends and the season’s colors, the upcoming collection caters to specific categories of a wide audience segment. For example, brand Forca comprising trendy ensembles for spontaneous, adventure seeking millennial, appeals to the vibrant and multi-faceted youth of today. Their other brand Ginger caters to young girls with a strong sense of individuality. Melange, on the other hand is a contemporary Indian wear brand which offers vibrant ensembles that redefine contemporary ethnic wear.

New collection in menswear includes a lot of allover prints and solid colours in shirts and ties; waist,Lifestyle International woos customers with trendy festive line 001 tapered crop and pleated front in formal trousers. Kumar says athleisure as a trend will be big with sportif taping, tapered track pants and paneled bottoms as key styles. Suits, denims and T-shirts will continue to be an integral part of the new season’s collection. Key colours that dominate these prints include navy, rust, olive, mustard with rich jewel tones like ruby, sapphire, gold.

“Women’s wear, the festive season is all about ethnic bodies in contemporary styles - asymmetrical hems, dramatic sleeves and pearl detailing are some of the key cuts and styles,” says Kumar. For those looking beyond ethnic options, ‘Code by Lifestyle’, offers party wear collection comprising cocktail dresses which can be worn during festive occasions as well.

The festive line in menswear boasts of rich jewel tones (ruby, sapphire and gold) with classic cuts. Trending colours for the season are: mustard, navy, rust, purple, royal blue, forest green and olive among others. For womenswear, velour and lace embellishments have been used. These are in mustard, purple, royal blue, forest green and olive colours.

Retail spread pan India

With 71 stores in 43 cities, Lifestyle International delivers its garments to over 8,000 addresses. Kumar points out most retailers today are waking up to the new reality of a digitally savvy audience. This has resulted in demand consolidation even though mall development has slowed down considerably due to severe impact on the cash dependent real estate sector. A true omni-channel player, Lifestyle brand, with its online store lifestylestores.com, offers the convenience of shopping from home. The brand’s online presence has grown exponentially over the years and with innovations such as click and collect and endless-aisle among others, it provides a complete, memorable and convenient omni-channel experience to its customers.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Vingo to add summer collection, launch own portal to expand retail

Vingo to add summer collection, launch own portal to expand retail

Delhi-based garment company, Vingo Clothing has big plans for the future. The company, which recently launched its winter range, is now working on its summer collection, “Which will be more... Read more

Shingora to expand product category, launch new collections

Shingora to expand product category, launch new collections

Winterwear brand Shingora has introduced its autumn/ winter ’18 collection featuring embroideries, checks and jacquards. This collection is adorned with funky and floral prints. “Our biggest launch however, is the... Read more

Tirupur garment exporters look at domestic market, investing in Ethiopia

Tirupur garment exporters look at domestic market, investing in Ethiopia

Global festive season has brought a ray of hope to Tirupur, which recently witnessed one of its worst years. Demonetisation coupled with the implementation of Goods and Services Tax (GST)... Read more

Making a mark with jackets, Replay Square optimistic business this season

Making a mark with jackets, Replay Square optimistic business this season

Raman Kapoor, Managing Director, Replay Square, a manufacturer of designer jackets, has a very positive view of the current market. The market, according to him is good “as production level... Read more

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

4th Intex South Asia gets an overwhelming response with over 3,500 attendees

The 4th edition of Intex South Asia, held from November 14 to 16, 2018, at the Sirimavo Bandaranaike Memorial Exhibition Centre (BMICH) in Colombo, Sri Lanka, showcased a wide range... Read more

Monte Bianco launches new collection, targets 500 outlets in FY2018-19

Monte Bianco launches new collection, targets 500 outlets in FY2018-19

Driven by its tagline, ‘Be passionate! Be Smart!’ Monte Bianco, the high fashion semi-formal brand, unveiled its festive campaign for Autumn/Winter 2018. The brand, through this campaign aims to showcase... Read more

E-commerce, social media, young consumers drive the future of luxe market

E-commerce, social media, young consumers drive the future of luxe market

A recent report by Assocham suggests, Indian luxury market is set to reach $50 billion by 2020.The market is currently witnessing a huge shift from being brand-driven to buying authentic... Read more

Duke’s latest active wear line is inspired by Europe’s cosmopolitan dressing sty…

Duke’s latest active wear line is inspired by Europe’s cosmopolitan dressing style

Duke Fashions has unveiled its active wear collection for 2018-19 for a range of activities like yoga, fitness, leisure and comfort. The collection has a modernist aesthetic with unlined structures,... Read more

Pepe Jeans wows customers with customised jeans

Pepe Jeans wows customers with customised jeans

One of the first denim brands to introduce denim customisation service to customers, Pepe Jeans has tied up with Style Lumia, a fashion analytics site that gathers data on current... Read more

Pan America to expand operations, launch winter collection soon

Pan America to expand operations, launch winter collection soon

Premier menswear brand Pan America has been growing at a CAGR of 12 to 15 per cent over the last three years. The brand expects a further spurt in growth... Read more

MOST POPULAR NEWS
Go to top