Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Lifestyle labels now on Flipkart

Walmart platforms like Myntra, Jabong and Flipkart will carry private labels of Lifestyle. These platforms boast a combined consumer base of 160 million. Lifestyle is looking at diversifying its omni-channel presence in the market. Lifestyle’s online portal accounts for only two per cent to three per cent of its business, while the Flipkart group holds a 77 per cent market share in online fashion with a rapid growth in Tier II and III cities. Lifestyle opted for this move after research showed that new customers prefer to come to fashion first through online and then offline. While Lifestyle’s current online and offline distribution is to 44 cities in India, Flipkart’s pan-India reach covers all segments, psychographics, demographics and geographical sectors. With this partnership Lifestyle expects to leapfrog into the e-commerce space and hit double-digit growth. Lifestyle is looking to have at least a 15 per cent contribution from e-commerce to its business over the next five years.

Shoppers Stop already has a similar partnership with Amazon, which also owns about five per cent in India’s oldest multi-brand outlet. Future Group launched its private labels ranging from Koryo in electronics to Lee Cooper, Converse and FBB in apparel on Amazon’s marketplace earlier this year.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Trends that shaped the global fashion industry in 2019

Trends that shaped the global fashion industry in 2019

The fashion industry once again took centrestage in 2019 as several new trends and disruptive startups moulding and shaping the market made up the year. Like their global counterparts, Indian... Read more

Bespoke shirt brand 16 Stitches thrives ahead in India and abroad

Bespoke shirt brand 16 Stitches thrives ahead in India and abroad

Though the market for made to measure clothing is still at a nascent stage, the concept is fast catching in India. “There is an increased consciousness amongst people about what... Read more

Duke Fashions felicitated with MSME Award

Duke Fashions felicitated with MSME Award

Duke Fashions (India), a lifestyle brand with an affluent track record in manufacturing quality readymade garments with contemporary styling, has been honored with ‘Punjab State MSME Award’ for its Outstanding... Read more

“We need to build a better infrastructure and bigger clusters to compete with ot…

“We need to build a better infrastructure and bigger clusters to compete with other countries.”

India’s share in global textile exports has declined while that of other countries like Bangladesh and Vietnam is increasing. HK Magu, Chairman, AEPC expounds on the reasons for this decline... Read more

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Nauti Nati to introduce a kid’s ethnic wear range, enter more MBOs

Kids’ wear brand Nauti Nati plans to foray into the kids’ ethnic wear segment. The brand caters to boys in the age group one to five years and girls six... Read more

Global brands making a mark in India

Global brands making a mark in India

The fashion retail and luxury space in India is booming faster than ever. A plethora of internationally reputed brands are available through both brick and mortar stores and websites. ... Read more

Cottonking continues innovating with shirts, plans retail expansion

Cottonking continues innovating with shirts, plans retail expansion

Popular shirts brand Cottonking has introduced a variety of shirts in its current range. “These include shirts with a carbon peach finish, stain-resistant shirts and a new range known as... Read more

Deal Jeans enhances its denim collection with a new kid’s range

Deal Jeans enhances its denim collection with a new kid’s range

“The act of wearing clothes has become a form of art, one that we call fashion,” says Sameer Patel, Chairman, Deal Jeans which has launched a new denim collection for... Read more

Skechers India plans 500 stores across India

Skechers India plans 500 stores across India

Skechers India plans to set up 500 stores across India in the next few years. These stores will be set up in Tier II and III cities. The brand also... Read more

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

The latest A/W ’19 collection by Toonz Retail resembles the enthusiasm of a small child. Colorful, vibrant and energetic, the collection offers a comfortable party ensemble. “The collection though heavy... Read more

MOST POPULAR NEWS
Go to top