Fizzy Globlet expands into fusion footwear with subsidiary brand
27 April 2022, Mumbai:
Jutti specialist Fizzy Goblet has expanded into fusion style heels and flats by launching a new subsidiary brand Fizzlet in collaboration with Bollywood celebrity Kareena Kapoor Khan.
The brand was launched as an easy, effortless, everyday footwear range on the e-commerce website.
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It was launched with a video ad and also features Kapoor’s collection of footwear from the brand under the ‘Kareena’s Picks’ section on the site.
Fizzlet owns a digital shop-in-shop in Fizzy Goblet’s e-commerce store.
The shop-in-shop sells ‘heels’ and a ‘flats’ and features everything from slip-on sandals, to sneakers, to stilettos.
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The collection boasts a bright color palette, feminine details, and the use of heritage craft techniques as embellishments.
Fizzy Goblet was launched by Laksheeta Govil as a modern jutti brand. The label sells embellished juttis, including fusion-style heeled juttis in collaboration with designers like Payal Singhal.
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