06 May 2022, Mumbai:
Iconic Italian sportswear brand Lotto has collaborated with one of the largest e-commerce companies in Asia, Coupang.
As per the agreement between the two companies, Coupang will serve as the exclusive distributor for Lotto in South Korea bringing a curated collection of men's and women's lifestyle footwear, apparel and accessories to consumers.
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The partnership comes as South Korea is forecasted to become the third-largest market for e-commerce sales in the world, after only the US and China.
Currently, Coupang is South Korea's largest e-commerce player and one of Asia's leading e-Commerce companies thanks to its nearly 18 million active customers.
Lotto is well-known for its innovative performance-driven footwear, apparel, and accessories, which feature the signature double diamond logo.
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Founded in 1973, it is currently distributed in over 100 countries and is a major force in both soccer and tennis.
The brand has been worn by more than 40 soccer teams, over 300 professional soccer players and more than 200 professional tennis players around the world including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli, and Boris Becker.
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