Nykaa Fashion’s launches larger size apparel in ‘Curve Collection’
16th September 2021, Mumbai:
Nykaa Fashion’s launches plus size apparels in ‘Curve Collection’. This is part of its private label ‘Twenty Dresses’ and features garments designed specifically for larger sizing. The collection features garments in sizes 2XL and goes up to 4XL with cuts designed to flatter the wearer.
Some of notable items in the new collection include: paisley print ‘Tropical Escape’ strappy dress and ‘This Night is Ours’ floor length maroon gown.
Priced similar to its straight size clothing, the range was launched with a promotional discount of 15 per cent. The collection empowers and celebrates the little idiosyncrasies of the consumers. Nykaa Fashion retails a wide range of Indian and international brands on its e-commerce store. It also has a small menswear segment.
The business is the fashion arm of Falguni Nayar’s beauty giant Nykaa which has a network of multi-brand stores across India.
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