Puma India ropes in KL Rahul to launch new 1DER collection
29 April 2022, Mumbai:
Sports brand Puma has roped in KL Rahul to launch Ider’s new collection comprising jackets, track pants, co-ord sets, and sneakers along with T-shirts and hoodies.
Shreya Sachdev, Head- Of Marketing, Puma India says, 1der’s new collection perfectly embodies KL Rahul’s sense of design and style.
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This new range highlights street culture with his signature touch. The brand’s new cat logo has been redesigned by Rahul and reflects an all-new cool vibe.
German sportswear brand, Puma has witnessed strong growth in India over the last few years through its association with cricketers and it sees huge potential going forward.
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Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.
The brand designs and manufactures athletic and casual footwear, apparel and accessories. It is the third-largest sportswear manufacturer in the world.
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