01 September 2023, Mumbai

Renowned jewelry brand GIVA proudly announces the opening of its new store in New Delhi's Karol Bagh. Actress Yuvika Chaudhary graced the inauguration, joined by Anirudh Kudva, GIVA's VP of Offline Stores.

Background

With extensive experience from BCG and Tata Strategic Management Group, Anirudh has driven GIVA's offline growth remarkably. GIVA, a rapidly emerging D2C brand, founded by Ishendra Agarwal, specializes in authentic 925 silver jewelry.

The brand now expands into 14K and 18K gold, and lab-grown diamond pieces. Anirudh shared, "From humble origins, we're now a favored destination for silver jewelry in India.

Landmark

This store is a milestone, with more to come in 2023." Positioned in Delhi's bustling Karol Bagh market, GIVA's exclusive store targets urban, style-conscious customers.

With 80+ stores nationwide, GIVA makes elegant silver jewelry accessible. Based in Bengaluru, the brand has introduced affordable gold collections and plans to expand its lab-grown diamond range.

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23 August 2023, Mumbai

Hidesign, the renowned brand specializing in leather bags and accessories, has recently inaugurated three new retail outlets. The new stores are situated at prominent locations: one at the Mall of Ranchi in Jharkhand, another at CP67 in Mohali, Punjab, and the third at the Forum Kochi in Kerala.

Quotes

"In just 3 weeks, we've unveiled 3 exciting new stores! We're delighted to introduce Hidesign's latest destinations," said Sneha Jain, the head of business development at Hidesign.

Notably, Hidesign expanded its reach further with a new outlet in Odisha in May 2023. This addition is located at the Nexus Esplanade Mall in Rasulgarh, Bhubaneswar.

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10 August 2023, Mumbai

Anko, the renowned Australian homeware brand, has announced its debut on Myntra, India's leading fashion and lifestyle e-commerce platform. Through this collaboration, Anko brings its diverse range of high-quality homeware products to Indian customers, now available at an incredible minimum discount of 50%.

Imprint

Anko has established its distinctive identity by presenting an extensive product range meticulously designed and curated by an in-house team of Australian designers. These skilled designers consistently strive to encapsulate the latest international trends and modern lifestyle preferences in their products.

As a result, Anko's product categories, which encompass home and living, kitchen and dining, kids and baby, sports and outdoor, electrical and electronics, and toys, have gained significant popularity among shoppers in Australia and New Zealand.

Synergies

"We are thrilled to collaborate with Myntra and introduce our offerings to the vibrant Indian market," said Pulkit Bansal, Country Head of Anko India.

"By partnering with Myntra, we aim to reach a wider audience of discerning customers who value quality and affordability. Our exclusive minimum 50% discount ensures that Indian customers can partake in the excellence and value that define the Anko brand."

Trailblaze

Anko's journey into the Indian market has been nothing short of remarkable. Making its debut through Amazon in April 2023, followed by its presence on Flipkart in June 2023, Anko has already garnered an overwhelmingly positive response from the Indian audience.

The brand's entry into Myntra, coupled with its previous successful partnerships, solidifies its commitment to delivering exceptional homeware products to Indian customers, all while upholding its reputation for quality, affordability, and trendsetting designs.

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07 August 2023, Mumbai

Ace Turtle, a pioneer in tech-integrated retail, has introduced Connect 2.0, an upgraded version of its pioneering mobile app, designed to revolutionize and streamline retail store operations.

To Digitize Store Operations and Drive Efficiency

Aligned with the Retail Nxt philosophy, Connect 2.0 facilitates seamless communication and collaboration between Ace Turtle's business teams and retail staff across India.

Presently operational in over 80 Lee and Wrangler outlets, the app enhances brand efficiency and productivity, culminating in an improved customer experience.

Management expressed enthusiasm around the launch of Connect 2.0 marks a pivotal step.

This app's architecture has been optimized for scalability, aligning with our tech-driven strategy to elevate global brands within India's retail realm.

The app focuses on digitizing manual store processes, empowering teams with real-time communication, training, helpdesk support, and workflows. Key features include omnichannel order fulfillment, visual merchandising, and insightful modules like KPI tracking and performance analysis.

Connect 2.0

Its role-specific features cater to diverse staff needs. Managers access nationwide sales data, while store-specific insights empower outlet managers. Real-time KPI tracking is facilitated on mobile devices, simplifying tasks like omnichannel order fulfillment.

Positive feedback from users has inspired plans for additional features like Alteration, Noticeboard, Footfall Integration, and Gamification.

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28 August 2023, Mumbai

In Brief

Caprese, the premier luxury handbag brand in India, has launched its latest collection, the Tresna Collection. The collection is a tribute to the intricate embroidery heritage of Kashmir and features hand-embroidered handbags that are both stylish and functional.

The Tresna Collection is available in a variety of styles and prices, making it accessible to a diverse range of customers.

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19 August 2023, Mumbai

Metro Shoes, the nation's leading footwear brand, showcases a remarkable assortment of sophisticated and enchanting footwear styles.

The collection is named 'MARISTELLA' after the Latin 'Maris' (sea) and Italian 'Stella' (star). The collection encapsulates celestial splendor and aquatic allure.

Design and Inspiration

MARISTELLLA by Metro Shoes incorporates contemporary designs and global trends. The collection caters to diverse celebratory occasions and major fashion statements, including Indian ethnic, Indo-western, and Western party wear. Each piece amalgamates modern aesthetics and traditional craftsmanship.

For Women

The collection for women boasts a range of choices, from strapped stilettos to translucent block heels in a vibrant color palette. Intricate detailing, sequins, and embellishments infuse luxury and elegance.

For Men

Men can choose from timeless moccasins, loafers, and ethnic slip-ons in classic shades.

Collaboration with Geisha Designs

The collection was created in collaboration with designers Paras and Shalini from Geisha Designs. The campaign for the collection was set in picturesque surroundings. Metro Shoes' Senior VP of Marketing, Deepika Deepti, hails the partnership's innovative resonance. Paras and Shalini appreciate the brand's dedication to quality and affordable luxury.

This collaboration transcends function to become an expression of style, artistry, and celebration.

It is a stellar alignment of Metro Shoes' festive styles and Geisha Designs' Fall-Winter 2023 collection.

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29 July 2023, Mumbai 

Rare Beauty, the trailblazing beauty brand recognized for its inclusive and cutting-edge products, is set to launch its highly-anticipated Fall line exclusively with Sephora in India.

Unravel

Discover the transformative power of the Rare Beauty Fall line, featuring the remarkable Rare Beauty All of the above Weightless Eyeshadow Stick, the Brow Harmony Precision Pencil, and the Perfect Strokes Longwear Gel Eyeliner.

Aspirational

These three exceptional products are thoughtfully designed to deliver seamless application and precision.

The Weightless Eyeshadow Stick is a versatile formula that effortlessly lines, shades, smokes out, and highlights your eyes, offering a shimmering glow that lasts all day.

Meanwhile, the Perfect Strokes Longwear Gel Eyeliner, available in three striking shades, provides rich pigment and precise application without tugging or skipping.

Redefine beauty

To complete your look, the Brow Harmony Precision Pencil, available in six shades, allows you to effortlessly fill, shape, and define your brows with hair-like strokes that stay put all day.

Rare Beauty's Fall line is a celebration of beauty and empowerment, embracing the uniqueness of each individual. With these innovative eye makeup products, you can express your true self and explore endless possibilities.

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11 August 2023, Mumbai

ReshaMandi, a pioneering textile business, is revolutionizing the Indian fashion industry by utilizing natural resources like banana peels and pineapple leaves to craft sustainable handloom textiles.

This innovative approach aims to bolster eco-friendly production while providing opportunities for artisans.

Journey of sustainable development

One remarkable creation involves hemp fiber, a rapidly growing crop that consumes significantly less water than cotton, thereby opening new avenues for profitability in the textile sector. Additionally, ReshaMandi ingeniously employs banana peel and stem fibers to engineer breathable, soft fabrics, effectively reducing waste and maximizing the material's strength.

India has triumphed over the Philippines in banana fabric production, indicating the rising popularity of this innovation.

Green is the color to go

Furthermore, ReshaMandi's use of pineapple leaves to produce silk has provided farmers with supplementary income streams.

The emergence of modal fabric derived from the Indian Beech tree is also gaining traction in sustainable textile businesses, contributing to the company's forward-looking ethos.

Through these ingenious endeavors, ReshaMandi charts a course toward an eco-elegant future, empowering both artisans and the planet.

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21 July 2023, Mumbai

Myntra proudly presents Oasis, the iconic British fashion brand renowned for its sophisticated and elevated feminine designs tailored for modern women.

Elevating ‘Feminine Fashion’

Catering to metropolitan and tier 1 city shoppers seeking luxurious fashion, Oasis marks its entry as the sixth esteemed brand from the Boohoo Group to grace Myntra's platform, following the success of Boohoo Woman, boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins.

Renowned British brand

Since 1991, Oasis has epitomized effortless and trend-led fashion, featuring signature florals, art-inspired prints, trending colors, and intricate detailing, showcased in an array of mini-dresses, jumpsuits, and more.

Shoppers’ engagement

Offering understated elegance and reliability, the brand's diverse collection spans dresses, tops, heels, and sustainable options, starting from INR 3000.

As part of the launch promotion, Oasis will boast an Online Brand Store (OBS) and significant on-app visibility, fostering a deep connection with Myntra's shoppers.

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