LimeRoad has appointed Ragini Singh as vice president for community and Adesh Kumar as director engineering. Both Singh and Kumar have decades of experience in their respective fields. The two will be part of LimeRoad’s leadership team and will be responsible for driving the company’s content and engineering departments respectively. Ragini Singh joins LimeRoad from Cosmopolitan. Ragini will be driving LimeRoad’s content and expected to play a critical role in adding video to commerce. Adesh Kumar has joined the company from the e-commerce platform Snapdeal. Kumar has been entrusted with the role of boosting customer experience via technology.
Fashion platform LimeRoad has been on a hiring spree as it plans to add 20 stores this year and aims to achieve profitability by the end of this financial year. LimeRoad was founded in 2012 as a fashion discovery portal curating products from various brands along with a product feature that allows users to create outfit looks on the platform by picking up products from different brands. Its machine algorithms rank order and display the highest quality scrapbooks for users to find products and styles. LimeRoad has been steadily nurturing a unique hyperactive community that takes products from thousands of sellers from across the country and shows users how to transform even the most basic white T-shirt into a style statement.