Known to be the most versatile and sustainable fabric, Liva showcased its varied applications across categories at the CMAI’s National Garment Fair, held at the Bombay Exhibition Centre recently. The brand received a great response for the products crafted by its partner brands like Anjali, Elini, Gokultex, Hemkunt, Mahendra Mills, Mevabaa, Orient, Prisma, Rubi Mills, Sudit. Liva’s application in kurti, leggings and stoles were highly appreciated by the business visitors.
Jelite a womens apparel brand launched a knitted saree blouse with Liva fabric, which is high on both comfort as well as fashion. Ruby Mills launched high performance menswear shirts that are comfortable, low-wrinkle as well as well zero shrinkage.
These fabrics not only displayed the wide range offered by Liva but also showcased the current fashion trends across the country in a terms of colors, textures, and prints.
Launched by Aditya Birla Group, Liva is a soft, fluid fabric which falls and drapes well. A promise that is delivered through accredited value chain. The new-age, naturally sourced fiber made into fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.
Liva at Yarnex
In order to facilitate its brand partners, Liva also participated in the Delhi Edition of Yarnex Exhibition. The brand focused on knits and woven fabrics and stoles at the exhibition. This range was carefully crafted to meet the requirement of western and ethnic womenswear. Buyers appreciated the collection exhibited by Mercury, Mukut Mani, RK Handlooms, and Shree Sakthi Vinayagar at Liva Pavilion.