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Liva launches premium specialty fiber Birla Modal

"Birla Modal is a premium specialty fiber that offers superior softness. It’s a nature-based fiber made from wood sourced from Canadian Birchwood trees. The Modal has twin benefits: superior softness + strength akin to cotton. So, even after repeated washes, fabrics made from this fiber retain their softness without losing its perfectly brilliant sheen, colors as well as soft hand feel."

 

Aditya Birla Group launches Birla ModalFrom past many years Global cellulosic fiber market is witnessing immense growth especially viscose which has shown growth up to 6 per cent to 7 per cent. The essential factors considering the above growth are raising prosperity, rapid urbanisation, expansion in the middle class and higher disposable income along with dynamic consumer preference for easy and comfortable, fashionable & biodegradable products.

 Forecasting the coming year's Global demand for viscose fiber is estimated to grow faster at 7-8 per cent, while specialty fibers like modal/micromodal, dyed, excel (Lyocell) expected to grow even faster. To leverage this growing demand for cellulose fibers, Liva-the new age fabric brand from the Aditya Birla Group has launched Birla Modal-a second generation of man-made cellulosic fibers which couple great consumer and value chain benefits.  Liva is a soft fluid fabric which falls and drapes well.  The fabric  promises its delivery through accredited value chain.Aditya Birla Group launches Birla Modal a premium specialty

Birla Modal is a premium specialty fiber that offers superior softness. It’s a nature-based fiber made from wood sourced from Canadian Birchwood trees. The Modal has twin benefits: superior softness + strength akin to cotton. So, even after repeated washes, fabrics made from this fiber retain their softness without losing its perfectly brilliant sheen, colors as well as soft hand feel. It can be the right blending fiber partner when made with different fibers. The benefit of Birla Modal can also be appreciated when blended with cotton ensuring the property benefit of both Modal & Cotton. Both being Cellulosic fibers, processing can be done with much ease.

The highlighted factors of Birla Modal are its moisture management that help efficient transport of sweat from the skin to the outside.  The fibers require less quantity of dyes compared to other cellulosic fibers for Brilliant colors with better sheen. It has cooling effect as fabrics made from Birla Modal are cooler in comparison to cotton. Apparels manufactured from Birla Micro Modal are lighter, exhibits superior softness and good dimensional stability. It is skin-friendly and finds excellent applications across the different end in consumer applications. Birla Modal is also available as a finer fiber which is called Birla Micro Modal. 

 

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