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Liva overhauls fashion market

Liva was founded on the belief that sustainability and fashion can co-exist. The four-year-old brand has rocked the market through its innovative campaigns, strong value chain and quality. The Liva accredited partner forum has about 180 wet processors consisting mostly of woven and knitting, knit processing and woven processing. One-third is netting and two-thirds is woven.

Liva promises the consumer a natural fluid and fashionable fabric which has passed through an accredited value chain for quality guarantee. To maintain that the brand is tightening the norms and rules according to global trends.

The Liva Eco system collaborates with every stakeholder from forest to retail. It works majorly on five aspects- forestry, manufacturing excellence, high index zero discharge, water management, and tracing. It bets big on the tracing feature. This will help anyone differentiate a normal fiber and Liva Eco which has a natural product in it. The quality of the product can be found even after twenty washes. The QR Coding system enables tracking the entire value chain on who the spinner is, the weaver, knitter, processor and more. This not only guards the value chain but also increases the confidence of the brands that the Liva product that touches the end-customer is of the right quality.

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