Madura Fashion & Lifestyle's premium menswear brand Louis Philippe recently unveiled its new retail identity store, As per the brand, the space was designed as a lifestyle store rather than just an apparel store. It is different from their previous concept. The store offers made to measure service, a facility that will allow customers to create personalized ensembles. It recently unveiled a brand-new retail design concept which is more premium. LP has already executed the design concept at three stores – one each in Delhi, Mumbai and Pune, while the upcoming stores will follow the same store design depending on locations, store sizes etc.
As per the brand, the store has become a benchmark in the branded apparel industry and has received rave reviews from its partners and competitive brands. Within three months of launch, the store has become one of its best in the country in terms of turnover. Customer loyalty being measured through the Louis Philippe CRM program has improved from 20 to 30 per cent with repeat sales from loyalty program members.