Inspired by its style statement that says, ‘Fashion bade aaram se,’ men’s innerwear brand Macho Hint plans to launch a new casualwear collection in 2019. “The collection will comprise: tracks, shorts, joggers, shorts and Bermudas,” says Sandeep Seksaria, Director. The brand will also launch a new collection of innerwear catering to the premium and mid segment categories. “With the bold and progressive designs, both these collections will introduce effortless style, leaving behind an indelible mark in the world of new age fashion,” Seksaria explains.
The new innerwear range will comprise vests, trunks, briefs and boxers with stylish cuts & comfortable fit available in trendy colour combinations. Imbued with a wide range of fabrics like cotton, blends, modal and spandex, these collections boast of functional features such as moisture management system, ultra-softness, flexi stretch & quick dry.
Fashion for every pocket
Just as every brand has its own philosophy; Macho Hint aims to provide affordable fashion. “We do not operate on a loss making proposition but design our products according to customer’s requirement,” affirms Seksaria. “The demand for our garments has increased. Earlier four pairs of inners would suffice for a whole year. However, today, people opt for cost effective products having a high fashion quotient as trends change every season,” he adds.
Changing needs drive brands towards products expansion
Men’s innerwear market in India is growing at 8 to 10 per cent year on year. The needs of the Rs 30,000 crore industry keep changing, pushing brands/ manufacturers to add new products all the time “In the next five years, one third of the market share will be occupied by modern trade and e-commerce. Macho will generate 10 per cent of its current revenue through this modern trade to reach Rs 1,500 crore by 2019.”
Like its many counterparts, Macho Hint doesn’t take the discount route as the products offer great value for money. In future, we plan to launch our e- commerce operations for which we have already tied up with a couple of e-com market places,” adds Seksaria.