Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Madame adds to the season’s freshness with its new collection

Madames adds to the seasons freshness with its new collectionSticking to its ethos of being a design-ahead brand, Madame continuously reinvents its multiple product categories with seasonal freshness. “Our upcoming collection boasts of multiple-layers of fabrics blended in a combination of solids and engineered structures,” notes Ankit Sood, Head-Fashion Trend, Forecasting & Planning. These fabrics, ranging from cashmere to cotton and viscose blended fabrics span over various categories of dresses, denims, winterwear and accessories. “As seasons change, fresh concepts hit our store every fortnight,” adds Sood.

International brands make market competitive

The women’s western wear market continues to growMadames adds to the seasons freshness with its exponentially with new labels being launched every year. “However, these brands vanish as quick as they are launched,” rues Sood. The sector is becoming very competitive with many international brands entering the market. “The discounts offered by global players, who come with deep pockets and enough funds to sustain first few years of poor EBIDTAs, is luring the consumer away from domestic brands of similar genre,” he adds.

E-commerce helps penetrate unexplored markets

Around 30 per cent of the Indian women population still shies away from experimenting with their clothes and is a happy with their traditional, subtle and comfortable wardrobes. “However, e-tailing has proved to be major boon as it helps brands and manufacturers in this category to serve customers in remote or non-viable locations,” adds Sood.

Thus according to Sood, the women’s westernwear category is still far from saturation and the rise of fusion wear can be termed as an elongated fad. “Omni channel is the future of retailing,” he says.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Cottonking continues innovating with shirts, plans retail expansion

Cottonking continues innovating with shirts, plans retail expansion

Popular shirts brand Cottonking has introduced a variety of shirts in its current range. “These include shirts with a carbon peach finish, stain-resistant shirts and a new range known as... Read more

Deal Jeans enhances its denim collection with a new kid’s range

Deal Jeans enhances its denim collection with a new kid’s range

“The act of wearing clothes has become a form of art, one that we call fashion,” says Sameer Patel, Chairman, Deal Jeans which has launched a new denim collection for... Read more

“To be truly sustainable, the industry needs to stop seeking the government’s he…

“To be truly sustainable, the industry needs to stop seeking the government’s help.”

With exports declining, the Indian garment industry is currently going through tough times. Rahul Mehta, President, Clothing Manufacturers Association of India offers retailers and brands strategies to sail through this... Read more

Skechers India plans 500 stores across India

Skechers India plans 500 stores across India

Skechers India plans to set up 500 stores across India in the next few years. These stores will be set up in Tier II and III cities. The brand also... Read more

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

Toonz Retail’s A/W collection stirs up a child’s enthusiasm

The latest A/W ’19 collection by Toonz Retail resembles the enthusiasm of a small child. Colorful, vibrant and energetic, the collection offers a comfortable party ensemble. “The collection though heavy... Read more

Shoppers Stop opens new department store in Mumbai

Shoppers Stop opens new department store in Mumbai

Multi-brand fashion and lifestyle retailer Shoppers Stop opened its 10th department store in the Seawoods Grand Central Mall, New Mumbai. The new 15,000 square foot Shoppers Stop store has dedicated... Read more

“We need to think big.” Anjani Prasad, Managing Director, Archroma India

“We need to think big.” Anjani Prasad, Managing Director, Archroma India

A leader in specialty chemicals, Archroma operates in several countries like China, India, Vietnam, Indonesia, Bangladesh, Europe, US and Latin America. Headquartered in Reinach, Switzerland, the company delivers specialised performance... Read more

Forever New to exploit Indian potential in the fashion segment

Forever New to exploit Indian potential in the fashion segment

Australian women’s fashion brand Forever New plans to expand its retail footprint in India, as it looks to cash in on the country’s growth potential in the fashion segment. It... Read more

India keeps clothing market going

India keeps clothing market going

While the global outlook for consumer spending is dim on account of rising trade tensions, political uncertainty and economic concerns, India presents an exciting opportunity particularly for price competitive players. The... Read more

Asics’ launches new initiatives to beat competition

Asics’ launches new initiatives to beat competition

According to Rajat Khurana, Managing Director of sportswear brand Asics, there is a shift in the Indian fashion scenario with people opting for comfortable yet stylish clothing. This has led... Read more

MOST POPULAR NEWS
Go to top