Mandhana Retail Ventures, operational in 15 countries, will increase its retail footprint to other countries such as the US, UK, Far East and Sri Lanka. The company will also debut in Canada where it will showcase its collection through a pop up at Holts-Canada’s leading departmental store. The company was first launched in France and later ventured into Middle East, Nepal, Mauritius, Nepal and Fiji. It already has a global footprint of 500 point of sales in more than 15 countries.
Along with international expansions, Mandhana is planning India expansion as well. Its brand, Being Human, will now be available in Tier II, III markets across the country. The plans are to tap new markets such as the Northeast, known for its fashion-driven consumers. It will also open stores in Jamshedpur, Bhubaneshwar, Srinagar, Vapi, Nagpur, Hyderabad, Delhi, Guwahati, Noida, Lucknow, Dehradun, Jammu, Raipu etc, this year.
Salman Khan launched the Being Human Foundation (BHF) in 2007. Textile and garment manufacturing company Mandhana Industries, which was planning to venture into retail, approached Salman Khan for the creation of the ‘Being Human’ brand. In January 2011, Mandhana entered into an exclusive worldwide licensing agreement to design, manufacture, retail, market and distribute all Being Human retail merchandise.