Masaba Gupta will host a pop-up in Canada with a Game of Thrones collection on July 14, 2019. This has been inspired by the popular TV series. The designer is returning to Canada for the third time with men’s wear and women’s wear. This will be the first time shoppers in Canada can see the collection offline. The pop-up will also feature the brand’s latest resort and occasion wear collections.
This is a bridge-to-luxury fashion label. The company turned profitable three years back and has seen 100 per cent growth in revenues year-on-year in the last three years. Masaba has been able to create a great brand backed by her unique designs. She recently held a pop-up store in Raipur for its Game of Thrones collection and last month took it to UK for a showcase in collaboration with Rani by Raja. Over the past year, Gupta has taken her brand around the world with pop-ups in the US, Thailand, Singapore, Hong Kong, and many other countries. The brand has also continued to expand its brick-and-mortar retail presence in India and most recently opened a flagship store in Kolkata. The brand has stores in Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Indore, Pune and Bangalore.