Max Fashion, the leading fashion brand from the house of Landmark Group, plans to enter 20 new markets during the financial year 2019-20. It is currently present in around 280 stores in India.
The brand is also betting big on the kid’s category to drive its growth in the Indian market. It recently collaborated with Disney’s Marvel `Avenger’s: End Game for its annual kid’s fest in India.
This is one of the strongest associations of Max Fashions with Disney. Every year the brand engages with over 3 lakh kids across India during this season, this year it plans to take this to the next level.
Max Fashion also plans to organise a 45-day long campaign for children during its annual kid’s fest in India. It expects this association to drive in big footfall to all its stores.