As Max Fashion works towards its goal of becoming India’s first billion-dollar fashion brand, it is in the process of expanding into 20 new markets during the current 2020 financial year. The brand recently launched its first store in Khammam, Telangana as part of its focus on Tier II and III expansion.
The brand will continue to expand in India’s metros and also plans to tap into the growing rural demand for branded apparel and open stores in non-metro locations across the East, North, West, and Central India this year.
Max Fashion, which first launched in the UAW in May 2004, is present in around 19 countries worldwide.
The business follows an omni-channel retail strategy and is also working on expanding its online presence in India through its dedicated e-commerce platform.