Max Fashion targets unveiling 300 new stores in the country by the end of financial year 2019. Globally Max has over 400 stores across 19 countries. The plan is to achieve a target of 500 stores by 2022. In India, it has more than 250 stores across 100 cities in India. Max Fashion offers latest fashion at great prices. The brand offers apparel, footwear and accessories that are of the latest fashion trends. Pricing is in the affordable segment, starting at around Rs 249 at the entry level. Most products exit on a triple digit pricing. Just about 20 per cent of the collection goes above Rs 1,000. The target is the youth and the upper middle class families. Every six to eight weeks Max launches a new collection.
Max has an omni-channel model where the customer can look at the products offline at the store and buy online and vice versa. In case the customer visits the store and their size is not available they can place an order for the clothing online and get it delivered to their doorstep or collect from the store. Across the country and in all metros Max Fashion is counted among the top three.