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Max targets 300 new stores this fiscal

Max Fashion targets unveiling 300 new stores in the country by the end of financial year 2019. Globally Max has over 400 stores across 19 countries. The plan is to achieve a target of 500 stores by 2022. In India, it has more than 250 stores across 100 cities in India. Max Fashion offers latest fashion at great prices. The brand offers apparel, footwear and accessories that are of the latest fashion trends. Pricing is in the affordable segment, starting at around Rs 249 at the entry level. Most products exit on a triple digit pricing. Just about 20 per cent of the collection goes above Rs 1,000. The target is the youth and the upper middle class families. Every six to eight weeks Max launches a new collection.

Max has an omni-channel model where the customer can look at the products offline at the store and buy online and vice versa. In case the customer visits the store and their size is not available they can place an order for the clothing online and get it delivered to their doorstep or collect from the store. Across the country and in all metros Max Fashion is counted among the top three.

 

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CMAI requests government to levy additional import duty on RMG imports

CMAI requests government to levy additional import duty on RMG imports

The Clothing Manufacturers Association of India (CMAI) has written to the Minister of Textiles Smriti Zubin Irani, and the Minister of Commerce and Industry Piyush Goyal to consider levying a... Read more

India’s activewear market to reach Rs 997.8 billion by 2024

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DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to s…

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DFU Publications, TRRAIN webinar on spiking consumption post lockdown on May 15

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Uncertainty looms large across the fashion and retail world with no clarity about what could be the state and type of consumption pattern of fashion and apparel goods, largely considered... Read more

Lingerie business shrinks but demand to rise post lockdown

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COVID-19 crisis is likely to result in a $9 trillion loss for economies worldwide. Many developed economies like Germany, France, Italy, Spain, Great Britain and US and several nations of... Read more

Delhi malls gear up to boost consumer confidence post lockdown

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The global lockdown to check the Covid-19 has malls across India suffering the adverse effects of the pandemic. The major focus of malls in Delhi post lifting of lockdown will... Read more

Almost 54 per cent consumers to cut expenditure in malls: BCG Report

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A report by Boston Consulting Group (BCG) says, about 54 per cent consumers are expected to cut spending in malls largely to avoid crowds while boosting spends on channels like... Read more

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