Leading menswear brand Turtle is starting a new revolution in men’s fashion world with its new T-shirt collection ‘Men in Pink’. “We celebrate the color pink through this collection,” notes Narinder Kaur, Design Head of the brand. The collection’s highlight is dobbies and the prints on them. The brand has also introduced the Fuse collection with vibrant prints and engineered dobbies. Mandarin collars, polos with stylised collars and printed graphics in crew necks the highlights of this collection. “In crew necks, we have played with the brand name and logo, like a stylised statement crew,” adds Kaur.
Pastel colors in demand, knits gain popularity
The brand has also launched a range of jacquards and a basket of engineered dobbies for the season besides a capsule collection of prints on two tone pique. “The color palette for this range is pastel bright with ample use of beige, white and cream,” Kaur notes. He feels, today’s clothes mainly focus on fashion. The knit segment is highly competitive in price and products. Basic forms only 5-6 per cent of the total knit basket. “The multiple channels through which it is available along with the variety and competitive rates has made knit a parallel alternative to shirts,” he adds.
Demand for fancy yarns, finishes
In terms neck styles, “polo is the first choice, if you want to dress up for an occasion and a clear alternative to shirt. Round and crew are preferred by the young for more relaxed purpose. Mercerised fabrics with fine dobbies and prints are preferred alongwith polo necks. The core difference between basic and fashion knit is in the type of yarns used. Fancy yarn and finishes are the call of the day. Mélange, neps, indigo, jaspe are the fancy bases which differentiate from the regular core products.”
Turtle is making several value additions to its fabrics like Tencel, modal, linen in knits. Besides, it is also introducing special technical finishes like anti bacterial, etc.