Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Men’s Ethnic Wear: Innovative designs drive up demand

Mens Ethnic Wear Innovative designs drive up demand 002The men’s ethnic wear segment is seeing slow yet steady growth with manufacturers from other categories also jumping into this space. New players are being lured mainly by the growing market for ethnic wear.

People have become more sensitive towards dressing. They want both comfort and unique looks without losing the traditional touch in occasion wear. And makers are making all efforts to cater to these demands. Take Brand Indian Costume for example, it offers kurta pajamas in Chanderi silk with prints and embroidery. Each kurta is available in four to five colors and five different embroidery designs. Since dark colors are preferred for weddings and occasions, the brand uses pastel as well as dark colors.

Growing preference for new patterns and fittings

In ethnic wear, there is a lot of thrust on designer wear theseMens Ethnic Wear Innovative designs drive up demand 001 days. People are opting for new patterns and unique cuts. Fashion, that was popular 15 to 20 years ago like: trail cuts, long shararas, gararas, sari drapes etc, are catching interest once more. Brand, JD Design’s latest collection, ideal for weddings, has a lot of zardozi work. The brand experiments a lot with its cuts and fits. Its logo designs are quite popular, and so are its embroideries, both man-made and computer-generated. The brand has however reduced its use of prints.

Adding value an important aspect

Harris Collections, which offers sherwanis, Indo-westerns, bandhgalas, Jodhpuris, tuxedos, etc, prefers to value add on its fabrics before working on them. The tuxedos of the brand are made with digital printing, printing on velvet, embroidery work on silk, Lycra, cotton, etc. They are available in many designs and structures. The brand first completes the thread work before developing the fabric and the final product. Value addition is done in terms of colors, embroidery, etc. It offers fancy kurtas, Indo-westerns. Kurta pajamas are also the most saleable product in Indian costume.

Retailing across India

While the South India market is slow in adopting latest fashion trends; North India is trendier. Mumbai-based brand Starkings has a pan-India presence. It has, however, not yet ventured online as people like to touch and feel the product before spending a huge amount of money. Brand Indian Costume has its own website. It also has a store in Gujarat. Harris Collections, present in the market for 10 years, was limited only in Delhi for a long time but now, the brand is spreading in Mumbai and Hyderabad. It has also been supplying to the UK markets for a long time.

JD Design is the only brand that does not retail in India. Most of the business is done in the Middle East, Africa, the US, UK etc. The brand does not follow any traditional retail format which benefits customers.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Fusion wear poised for bigger growth with increased brand play

Fusion wear poised for bigger growth with increased brand play

Unique to Indian catwalks, fusion wear is taking over as an innovative solution to changing fashion sensibilities. Global brands are competing with domestic players in mix-n-match apparel segment whose main... Read more

Revolutionising the clothing re-commerce market, some players take lead

Revolutionising the clothing re-commerce market, some players take lead

  As re-commerce, when particularly executed by partners, unleases a low-risk, high-reward market for goods, and offers a straightforward path into a more circular business model, clothing brands are increasingly turning... Read more

Innovation, customisation drives denim demand amongst women

Innovation, customisation drives denim demand amongst women

A plethora of factors such as growing urbanisation coupled with rising incomes in a rapidly growing India has resulted in continued success of women’s denim segment. To leverage growth in... Read more

CMAI Apparel Index : Q2 records lowest ever growth at 0.18, Small brands trailin…

CMAI Apparel Index : Q2 records lowest ever growth at 0.18, Small brands trailing the pack

  CMAI’s Apparel Index for Q2 (July-Sept FY 2018-19) indicates growth has fallen to almost a no growth level and touched 0.18 points. It is the lowest ever, in last five... Read more

Duke’s launches Austria inspired stylish options in sweaters, jackets

Duke’s launches Austria inspired stylish options in sweaters, jackets

Duke sweaters & jackets’ collection for 2018-19 is a gamut of styles in lush fabrics, trending colors, designer patterns and prints, inspired by Austria. The men, women, and kids collections... Read more

Value retail emerges a high profit business across India

Value retail emerges a high profit business across India

While premium brands maintain their exclusive tag by being present only in select stores and places, value retail stores offer high street designs at affordable prices for the multitude. These... Read more

Cambodia’s Tonlé sets sustainability goals for global fashion industry

Cambodia’s Tonlé sets sustainability goals for global fashion industry

The world is being plagued by environmental abuse from all kind of industries. Traditional economies, dominated by the use and throw policy, did not consider the material’s end use. It... Read more

Aiming to spreadout, Madame scouting for a partner in Southeast Asia

Aiming to spreadout, Madame scouting for a partner in Southeast Asia

Women’s fashion brand Madame is updating its sequenced stores in India. The brand’s joint venture with the Spanish unisex brand Camla Barcelona involves importing their products in men’s and women’s... Read more

AEPC organises the Fabric of Unity to commemorate the Indian Textiles Industry

AEPC organises the Fabric of Unity to commemorate the Indian Textiles Industry

AEPC, to mark the unveiling of the ‘Statue of Unity’ in Gujarat on October 31, 2018, organised the ‘Fabric of Unity", an event to commemorate the Indian textiles industry. Smriti... Read more

Online marketplace Voonik launches new retail format

Online marketplace Voonik launches new retail format

Voonik, the online market place for women's fashion has launched a new retail format known as the mini channels. As per Hari Prasadh, Senior Vice President these are neither pop-up... Read more

MOST POPULAR NEWS
Go to top