Driven by its tagline, ‘Be passionate! Be Smart!’ Monte Bianco, the high fashion semi-formal brand, unveiled its festive campaign for Autumn/Winter 2018. The brand, through this campaign aims to showcase the ‘The Monte Bianco Man’ who is as passionate as he is a professional. “Our collection is designed for discerning gentlemen who maintain a perfect balance between their passion and work,” says Vijaylaxmi Poddar, Director, Clothing Culture, the force behind the brand. The campaign is visible across multi-city hoardings, specific print publications and theatres across Eastern, Northern and Southern parts of the country.
Shifting focus to smart casuals
Captured in the magnificent city of Amsterdam, the campaign personifies the new collection of smart casual shirts, trousers, jackets and bundies in contemporary designs and at an affordable price. The collection is available across MBOs and large format stores like Reliance Trends.
Monte Bianco is currently shifting its focus from traditional a formal look to smart casuals. The brand has struck a chord with the progressive and sharp gentlemen, who like to be innovative with their wardrobes. “The aesthetic, uncluttered and clean look of our collection makes us stand out,” notes Poddar. “It reveals the essence’s of one’s personality both literally and figuratively, whether at work or play,” she adds.
Robust plans ahead
Positioned as ‘Smart Everyday,’ the brand targets young professionals between 25 to 35 years. “They are passionate professionals’ who understand fashion and want to make a bold statement,” states Poddar. Monte Bianco is currently available at more than 350 outlets in a combination of MBOs and selective LFS and aspires to touch 500 outlets in this financial year.